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Exploring the shaping of markets through controversies : methodological propositions for macromarketing studies
Blanchet, Vivien; Depeyre, Colette - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 41-53
Persistent link: https://www.econbiz.de/10011452314
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Structural assessment of market capacity : client-oriented conception
Mentel, Gregorz; Peresadko, Galina - In: Business ethics and leadership : BEL 1 (2017) 2, pp. 31-38
Persistent link: https://www.econbiz.de/10011891942
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The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.; Eggers, Felix; Selove, Matthew - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
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Rethinking the market research curriculum
Nunan, Daniel; Di Domenico, MariaLaura - In: International journal of market research 61 (2019) 1, pp. 22-32
Persistent link: https://www.econbiz.de/10012171922
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Marktforschung: Grundlage für Marketing und Marktpolitik : zahlr. Tab.
Henze, Arno - 1994
Persistent link: https://www.econbiz.de/10000898257
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Enhancing knowledge development in marketing
Parasuraman, A. (ed.) - 1990
Persistent link: https://www.econbiz.de/10000837433
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Le ricerche di mercato
Marbach, Giorgio - 1988 - 2. ed
Persistent link: https://www.econbiz.de/10000742677
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Marketing letters : a journal of research in marketing
Dordrecht [u.a.] : Springer; 1989-2004: Dordrecht : Kluwer - 1.1989/90 -
Persistent link: https://www.econbiz.de/10000491230
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179