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Consumer behavior for marketing managers
Fenwick, Ian (contributor) - 1984
Persistent link: https://www.econbiz.de/10000703681
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DigiMarketing : the essential guide to new media & digital marketing
Wertime, Kent; Fenwick, Ian - 2008
Persistent link: https://www.econbiz.de/10003692858
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Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter - 2008 - 2. ed., [updated and expanded]
Persistent link: https://www.econbiz.de/10003734216
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Valuing marketing's contribution
Doyle, Peter - 2008
Persistent link: https://www.econbiz.de/10003654959
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Marketing management and strategy
Doyle, Peter - 2002 - 3. ed.
Persistent link: https://www.econbiz.de/10001593160
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Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter - 2000
Persistent link: https://www.econbiz.de/10001495167
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Strategy as marketing
Doyle, Peter - In: Images of strategy, (pp. 331-355). 2003
Persistent link: https://www.econbiz.de/10001754671
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Marketing management and strategy
Doyle, Peter - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10004376710
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Marketing management and strategy
Doyle, Peter - 2002 - 3. ed.
Persistent link: https://www.econbiz.de/10004765840
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Marketing management and strategy
Doyle, Peter - 1998 - 2. ed
Persistent link: https://www.econbiz.de/10013475026