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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Consumer behavior for marketing managers
Fenwick, Ian
(
contributor
)
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1984
Persistent link: https://www.econbiz.de/10000703681
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2
DigiMarketing : the essential guide to new media & digital marketing
Wertime, Kent
;
Fenwick, Ian
-
2008
Persistent link: https://www.econbiz.de/10003692858
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3
Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter
-
2008
-
2. ed., [updated and expanded]
Persistent link: https://www.econbiz.de/10003734216
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4
Valuing marketing's contribution
Doyle, Peter
-
2008
Persistent link: https://www.econbiz.de/10003654959
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5
Marketing management and strategy
Doyle, Peter
-
2002
-
3. ed.
Persistent link: https://www.econbiz.de/10001593160
Saved in:
6
Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter
-
2000
Persistent link: https://www.econbiz.de/10001495167
Saved in:
7
Strategy as marketing
Doyle, Peter
- In:
Images of strategy
,
(pp. 331-355)
.
2003
Persistent link: https://www.econbiz.de/10001754671
Saved in:
8
Marketing management and strategy
Doyle, Peter
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10004376710
Saved in:
9
Marketing management and strategy
Doyle, Peter
-
2002
-
3. ed.
Persistent link: https://www.econbiz.de/10004765840
Saved in:
10
Marketing management and strategy
Doyle, Peter
-
1998
-
2. ed
Persistent link: https://www.econbiz.de/10013475026
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