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Marketing ; Book
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Marketingmanagement
Marketing
38
Marketing management
28
Strategisches Management
11
Vereinigte Staaten
7
USA
5
Absatz
3
Consumer behaviour
3
Kaufleute
3
Konsumentenverhalten
3
Merchants
3
Absatzplanung
2
Absatzpolitik
2
Brand
2
Brand image
2
Brand management
2
Einzelhandel
2
Entwicklungsgebiet
2
Fallstudiensammlung
2
Innovation
2
Lebensversicherung
2
Markenartikel
2
Markenführung
2
Markenimage
2
Marktforschung
2
Theorie
2
Theory
2
United States
2
curriculum design
2
Advertising industry
1
Appalachen
1
Arbeitergewerkschaft
1
Arbeitsmarkt
1
Betriebsgrösse
1
Betriebswirtschaftliche Einführungsschriften
1
Betriebswirtschaftslehre
1
Bewertung
1
Brand advocacy
1
Brand names
1
Brand preference
1
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Book / Working Paper
27
Article
1
Type of publication (narrower categories)
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Lehrbuch
20
Textbook
19
Glossar enthalten
8
Glossary included
8
Bibliografie enthalten
5
Bibliography included
5
Case study
3
Fallstudie
3
CD-ROM, DVD
2
Article in journal
1
Aufsatz in Zeitschrift
1
Collection of articles of several authors
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1
Sammelwerk
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Language
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English
28
Author
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Kerin, Roger A.
26
Hartley, Steven W.
20
Rudelius, William
12
Peterson, Robert A.
7
Berkowitz, Eric N.
2
Kennedy, Susan L.
1
O'Regan, Rob
1
Patti, Charles H.
1
Willis, Raymond Edson
1
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Institution
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American Marketing Association
1
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McGraw-Hill/Irwin series in marketing
2
Advances in business marketing : a research annual
1
Always learning
1
Marketing knowledge series
1
McGraw-Hill Irwin series in marketing
1
The Irwin/McGraw-Hill series in marketing
1
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ECONIS (ZBW)
28
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1
Marketing
Kerin, Roger A.
;
Berkowitz, Eric N.
;
Hartley, Steven W.
; …
-
2003
-
7. ed., internat. ed
Persistent link: https://www.econbiz.de/10001667377
Saved in:
2
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Berkowitz, Eric N.
; …
-
2006
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
Saved in:
3
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
10. ed
Persistent link: https://www.econbiz.de/10003887810
Saved in:
4
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
4th ed
Persistent link: https://www.econbiz.de/10008738251
Saved in:
5
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2013
-
5. ed.
Persistent link: https://www.econbiz.de/10009671088
Saved in:
6
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2015
-
12. ed.
Persistent link: https://www.econbiz.de/10010362729
Saved in:
7
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009565661
Saved in:
8
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2009
-
3. ed.
Persistent link: https://www.econbiz.de/10003750178
Saved in:
9
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2004
Persistent link: https://www.econbiz.de/10003215260
Saved in:
10
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2007
-
2. ed.
Persistent link: https://www.econbiz.de/10003158640
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