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Services marketing management : a strategic perspective
Kasper, Hans; Helsdingen, Piet van; Gabbott, Mark - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10002469672
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Strategic marketing management and tactics in the service industry
Sood, Tulika (ed.) - 2017
latest marketing strategies, organizations can better withstand the competitive market. [This book] is an essential reference …
Persistent link: https://www.econbiz.de/10011728882
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Strategic marketing cases and applications
Cravens, David W.; Lamb, Charles W. - 1983
Persistent link: https://www.econbiz.de/10000051779
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Strategic market planning : problems and analytical approaches
Abell, Derek F.; Hammond, John S. - 1979
Persistent link: https://www.econbiz.de/10000091537
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Strategic issues in marketing
Wills, Gordon (contributor) - 1974
Persistent link: https://www.econbiz.de/10000581559
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Segmentation and positioning for strategic marketing decisions
Myers, James H. - 1996
Persistent link: https://www.econbiz.de/10000584302
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Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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Maximizing commerce and marketing strategies through micro-blogging
Burkhalter, Janée N. (ed.); Wood, Natalie T. (ed.) - 2015
Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …
Persistent link: https://www.econbiz.de/10011728238
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The mix map modelling approach : research application ; a thought for the service industry
Vignali, Gianpaolo - In: International journal of business and globalisation : IJBG 12 (2014) 1, pp. 75-81
Persistent link: https://www.econbiz.de/10010393565
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Marketing management : a strategic, decision-making approach
Boyd, Harper W. (contributor) - 2002 - 4. ed.
Persistent link: https://www.econbiz.de/10001552043