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Building implementable marketing models
Naert, Philippe A.; Leeflang, Peter - 1978
Persistent link: https://www.econbiz.de/10000049977
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Modeling the effects of pharmaceutical marketing
Leeflang, Peter; Wieringa, Jaap E. - In: Marketing letters : a journal of research in marketing 21 (2010) 2, pp. 121-133
Persistent link: https://www.econbiz.de/10003976728
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Marketing variables in macro-level diffusion models
Ruiz-Conde, Enar; Leeflang, Peter; Wieringa, Jaap E. - In: Journal für Betriebswirtschaft : management review … 56 (2006) 3, pp. 155-183
Persistent link: https://www.econbiz.de/10003392264
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Early marketing matters : a time-varying parameter approach to persistence modeling
Osinga, Ernst C.; Leeflang, Peter; Wieringa, Jaap E. - In: Journal of marketing research : JMR 47 (2010) 1, pp. 173-185
Persistent link: https://www.econbiz.de/10003947454
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Paving the way for "distinguished marketing"
Leeflang, Peter - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 76-88
Persistent link: https://www.econbiz.de/10009238553
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A cross-national investigation into the marketing department's influence within the firm : toward initial empirical generalizations
Verhoef, Peter C.; Leeflang, Peter; Reiner, Jochen; … - In: Journal of international marketing 19 (2011) 3, pp. 59-86
Persistent link: https://www.econbiz.de/10009299833
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Marketing in the era of COVID-19
Hoekstra, Janita Cornelia; Leeflang, Peter - In: Italian journal of marketing : ITJM 2020 (2020) 4, pp. 249-260
Persistent link: https://www.econbiz.de/10012418086
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Thriving through turbulence : lessons from marketing academia and marketing practice
Hoekstra, Janita Cornelia; Leeflang, Peter - In: European management journal 41 (2023) 5, pp. 730-743
Persistent link: https://www.econbiz.de/10014495945