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Use of relationship marketing programs in building customer-salesperson and customer-firm realationship : differential influences on financial outcomes
Palmatier, Robert W.; Scheer, Lisa K.; Houston, Mark B.; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10003562018
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"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R. (contributor); Scheer, Lisa K. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001752828
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Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.; Dant, Rajiv P.; Grewal, Dhruv; … - In: MSI reports : working paper series (2005) 3, pp. 107-140
Persistent link: https://www.econbiz.de/10003201776
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Advancing marketing strategy research
Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 983-986
Persistent link: https://www.econbiz.de/10011951609
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Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics in industrial markets
Chen, Yen Chun; Lie, Po-Chien; Arnold, Todd J. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1181-1191
Persistent link: https://www.econbiz.de/10010227782
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Resource commitment behaviour of industrial exhibitors : an exploratory study
Li, Po-chien; Evans, Kenneth R.; Chen, Yen-chun; Wood, … - In: The journal of business & industrial marketing 26 (2011) 6, pp. 430-442
Persistent link: https://www.econbiz.de/10009272347
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Effects of interaction and entrepreneurial orientation on organizational performance : insights into market driven and market driving
Chen, Yen-chun; Lie, Po-Chien; Evans, Kenneth R. - In: Industrial marketing management : the international … 41 (2012) 6, pp. 1019-1034
Persistent link: https://www.econbiz.de/10009656643
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A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
Palmatier, Robert W.; Dant, Rajiv P.; Grewal, Dhruv - In: Journal of marketing 71 (2007) 4, pp. 172-194
Persistent link: https://www.econbiz.de/10003565709
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Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.; Chapman, Kelly; Palmatier, Robert W. - In: Journal of international marketing 23 (2015) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10011341904