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Marketingmanagement
Marktforschung
56
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50
Marketing theory
30
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29
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29
Consumer behaviour
24
Konsumentenverhalten
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11
Naresh K. Malhotra
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Conjoint-Analyse
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Customer satisfaction
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Lieferantenmanagement
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Marketing research
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Supplier relationship management
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Verbraucher
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Brand image
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Brand management
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Innovation management
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Kundenzufriedenheit
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Malhotra, Naresh K.
10
Uslay, Can
4
Citrin, Alka V.
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Gupta, Suraksha
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Lee, Olivia F.
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Miller, Gina L.
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Ndubisi, Nelson Oly
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Review of marketing research
2
Fundamentals of marketing research ; Vol. 1
1
International journal of quality & reliability management
1
International journal of technology management : IJTM
1
Legends in marketing
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Marketing intelligence & planning
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ECONIS (ZBW)
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1
Personal reflections on my research contribution to marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
2
Marketing management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
3
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1993
Persistent link: https://www.econbiz.de/10000326100
Saved in:
4
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1999
-
3. ed
Persistent link: https://www.econbiz.de/10000670855
Saved in:
5
Basic marketing research : integration of social media
Malhotra, Naresh K.
-
2012
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009301814
Saved in:
6
Helping marketing research earn a seat at the table for decision-making : an assessment and prescription for the future
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Uslay, Can
-
2007
Persistent link: https://www.econbiz.de/10003538084
Saved in:
7
Marketing innovation : a resource-based view of international and local firms
Gupta, Suraksha
;
Malhotra, Naresh K.
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10009751825
Saved in:
8
Mind the gap : the mediating role of mindful marketing between market and quality orientations, their interaction, and consequences
Malhotra, Naresh K.
;
Lee, Olivia F.
;
Uslay, Can
- In:
International journal of quality & reliability management
29
(
2012
)
6
,
pp. 607-625
Persistent link: https://www.econbiz.de/10009620500
Saved in:
9
Unique marketing challenges at the frontiers of technology : an integrated perspective
Uslay, Can
;
Malhotra, Naresh K.
;
Citrin, Alka V.
- In:
International journal of technology management : IJTM
28
(
2004
)
1
,
pp. 8-30
Persistent link: https://www.econbiz.de/10002207016
Saved in:
10
Customer reactions to conflict management : a review and empirical evidence from two service industries
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Miller, Gina L.
-
2013
Persistent link: https://www.econbiz.de/10009781363
Saved in:
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