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~subject:"Marketingmanagement"
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Marketingmanagement
Consumer behaviour
23
Konsumentenverhalten
23
Theorie
13
Theory
13
Market research
12
Marktforschung
12
Einzelhandel
11
Marketing management
11
Retail trade
11
Salespeople
11
Verkaufspersonal
11
Selling
9
Verkauf
9
Sales promotion
8
Verkaufsförderung
8
Ladengeschäft
7
Retail outlet
7
Handelsmarketing
6
Retail marketing
6
USA
6
United States
6
Distribution channel
5
Marketing
5
Vertriebsweg
5
Advertising effects
4
Beziehungsmarketing
4
Direct marketing
4
Direktmarketing
4
Marketing theory
4
Marketingtheorie
4
Multivariate Analyse
4
Multivariate analysis
4
Preismanagement
4
Pricing strategy
4
Regression analysis
4
Regressionsanalyse
4
Relationship marketing
4
Werbewirkung
4
Advertising
3
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English
11
Author
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Mantrala, Murali K.
10
Sridhar, Shrihari
3
Naik, Prasad A.
2
Raman, Kalyan
2
Tang, Yihui
2
Albers, Sönke
1
Gangwar, Manish
1
Garrett, Jason
1
Gopalakrishna, Srinath
1
Kanuri, Vamsi K.
1
Krafft, Manfred
1
Köhler, Christine
1
Thorson, Esther
1
Timoumi, Ahmed
1
Özden Gür Ali
1
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Retailing in the 21st century : current and future trends
2
Handbook of marketing
1
Health care management science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of retailing
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
11
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1
Optimal resource allocation with time-varying marketing effectiveness, margins and costs
Raman, Kalyan
;
Mantrala, Murali K.
;
Sridhar, Shrihari
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009490133
Saved in:
2
Allocating marketing resources
Mantrala, Murali K.
- In:
Handbook of marketing
,
(pp. 409-435)
.
2006
Persistent link: https://www.econbiz.de/10003335153
Saved in:
3
Integrated marketing communications in retailing
Raman, Kalyan
;
Naik, Prasad A.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 429-443)
.
2010
Persistent link: https://www.econbiz.de/10003938780
Saved in:
4
Models for marketing resource allocation and salesforce compensation
Mantrala, Murali K.
-
1987
Persistent link: https://www.econbiz.de/10000764437
Saved in:
5
Assessing sales contest effectiveness : the role of salesperson and sales district characteristics
Gopalakrishna, Srinath
;
Garrett, Jason
;
Mantrala, Murali K.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 589-602
Persistent link: https://www.econbiz.de/10011537287
Saved in:
6
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
7
Entrepreneurship in retailing : Leopold Stiefel's "big idea" and the growth of Media Markt and Saturn
Mantrala, Murali K.
;
Krafft, Manfred
- In:
Retailing in the 21st century : current and future trends
,
(pp. 43-60)
.
2010
Persistent link: https://www.econbiz.de/10003936876
Saved in:
8
Dynamic marketing investment strategies for platform firms
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Naik, Prasad A.
; …
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 101-118
Persistent link: https://www.econbiz.de/10003960983
Saved in:
9
Pharma rebates, pharmacy benefit managers and employer outcomes
Özden Gür Ali
;
Mantrala, Murali K.
- In:
Health care management science
13
(
2010
)
4
,
pp. 281-293
Persistent link: https://www.econbiz.de/10008732108
Saved in:
10
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
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