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Marketing Luxury Services : Concepts, Strategy, and Practice

Hemzo, Miguel Angelo - 2023

, communication management, sales management, marketing channels, pricing, services marketing, relationship marketing, luxury … strategies for luxury brands -- 10. Managing pricing and value of luxury brands -- 11. Communication strategies and tools for …This textbook discusses luxury marketing management, considering the broader range of decisions related to the …

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Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure

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The effects of a “no-haggle” channel on marketing strategies

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Pricing decisions of skill-based products : the role of used-product markets

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Coupon redemption behaviour : a Malaysian cross-segment investigation

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Strategic winery reputation management : exploring German wine guides

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Strategic loyalty reward in dynamic price discrimination

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