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Media placement versus advertising execution

Malthouse, Edward C.; Calder, Bobby J. - In: Cutting edge international research, (pp. 333-345). 2010

Persistent link: https://www.econbiz.de/10003985213

Persuasive social approval cues in print advertising : exploring visual and textual strategies and consumer self-monitoring

Myers, Jun Rong; Sar, Sela - In: Journal of marketing communications 19 (2013) 3, pp. 168-181

Persistent link: https://www.econbiz.de/10009774224

High-tech marketing communication in the automotive industry : a content analysis of print advertisements

Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of business environment : IJBE 6 (2014) 4, pp. 395-410

Persistent link: https://www.econbiz.de/10010492064

Cross promotion of web references in print ads : are advertisers attempting to engage consumers?

Lepkowska-White, Elzbieta; Parsons, Amy; Ceylan, Aylin - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 309-326

Persistent link: https://www.econbiz.de/10010433942

Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands

Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 24-38

Persistent link: https://www.econbiz.de/10011478607

Reflecting a diversified country : a content analysis of newspaper advertisements in Great Britain

Mogaji, Emmanuel - In: Marketing intelligence & planning 33 (2015) 6, pp. 908-926

Persistent link: https://www.econbiz.de/10011447745

Differences in advertising strategies of service marketers : a content analysis

Utkarsh; Maurya, Harshit; Medhavi, Sanjay - In: Services marketing quarterly 37 (2016) 2, pp. 109-124

Persistent link: https://www.econbiz.de/10011486834

Comparing blogs with print ads for corporate branding : the role of source credibility

Vinuales, Gema; Sheinin, Daniel A. - In: International journal of internet marketing and … 14 (2020) 2, pp. 168-183

Persistent link: https://www.econbiz.de/10012252814

The nature and extent of environmental sustainability advertising in magazines in a developing market

Ndlovu, Sibusiso; Ellis, Debbie - In: International journal of innovation & sustainable … 16 (2022) 3/4, pp. 372-399

Persistent link: https://www.econbiz.de/10014319666

Is Food Marketing Making Us Fat? A Multi-Disciplinary Review

Chandon, Pierre; Wansink, Brian - 2017

Whereas everyone recognizes that increasing obesity rates worldwide are driven by a complex set of interrelated factors, the marketing actions of the food industry are often singled out as one of the main culprits. But how exactly is food marketing making us fat? To answer this question, we...

Persistent link: https://www.econbiz.de/10014043340