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Marketingmanagement
Außenhandel
10,692
Foreign trade
10,636
International marketing
5,684
Internationales Marketing
5,676
international trade
4,510
Welt
3,911
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1,137
Consumer behaviour
1,053
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Marketing management
1,009
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971
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944
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12
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11
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11
Sander, Matthias
11
Meissner, Hans Günther
9
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7
Perreault, William D.
7
Backhaus, Klaus
6
Boso, Nathaniel
6
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6
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6
Doole, Isobel
6
Douglas, Susan P.
6
Keegan, Warren J.
6
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Lee, Kiefer
6
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6
Voeth, Markus
6
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5
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5
Gnizy, Itzhak
5
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5
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5
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5
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5
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5
Piercy, Nigel
5
Shoham, Aviv
5
Terho, Harri
5
Craig, C. S.
4
Cron, William L.
4
Gabrielsson, Peter
4
Helm, Roland
4
Jain, Subhash C.
4
Jeannet, Jean-Pierre
4
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4
Marshall, Greg W.
4
Mohammad Falahat
4
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American Marketing Association
10
Springer-Verlag GmbH
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1
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1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Management Association
1
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1
Books on Demand GmbH <Norderstedt>
1
European Society for Opinion and Marketing Research
1
Europäische Union / Rat
1
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1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Fertiliser Association of India
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb / Fachbereich Technischer Vertrieb
1
Harvard Graduate School of Business Administration
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
John Wiley and Sons <Hoboken, NJ>
1
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
1
Mittelstandssymposium
1
NetLibrary, Inc
1
Országos Műszaki Információs Központ és Könyvtár <Budapest>
1
Pearson Studium
1
Rostovskij gosudarstvennyj ėkonomičeskij universitet RINCh
1
Springer Fachmedien Wiesbaden
1
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1
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
1
UVK Verlagsgesellschaft mbH
1
Uni-Taschenbücher GmbH
1
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
Universität Duisburg <1980-2002>
1
VDI-Gesellschaft Entwicklung Konstruktion Vertrieb
1
Verlag Franz Vahlen
1
Weltbank / Abidjan Resident Mission
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
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Journal of business research : JBR
31
International marketing review
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of international marketing
19
Journal of strategic marketing
15
International business review : the official journal of the European International Business Academy
13
European journal of marketing : EJM
10
Europäische Hochschulschriften / 5
10
SpringerLink / Bücher
10
Journal of global marketing
9
The journal of business & industrial marketing
8
Gabler Edition Wissenschaft
7
Journal of business-to-business marketing
7
Springer eBook Collection
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The journal of personal selling & sales management : JPSSM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The journal of brand management : an international journal
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Advances in international marketing
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
European journal of international management : EJIM
4
International marketing ; Vol. 1
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international trade & commerce
4
Journal of marketing
4
Lehrbuch
4
Proceedings series / American Marketing Association
4
International journal of economic perspectives : IJEP
3
International journal of export marketing
3
International journal of trade and global markets
3
International journal of wine business research : IJWBR
3
International marketing ; Vol. 2
3
International marketing in the fast changing world
3
Journal of business case studies
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of marketing management : MM
3
Journal of the Academy of Marketing Science
3
Management decision : MD
3
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ECONIS (ZBW)
1,012
USB Cologne (EcoSocSci)
22
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1
"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
Saved in:
2
"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000680695
Saved in:
3
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
4
The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.
;
Wang, Emily
;
Zhang, Xiaohzan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
Saved in:
5
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
6
International versus domestic marketing : 4 conceptual perspectives
Perry, Anne C.
- In:
European journal of marketing : EJM
24
(
1990
)
6
,
pp. 41-54
Persistent link: https://www.econbiz.de/10001096041
Saved in:
7
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
8
Can new product selling and innovation in sales be improved by using internal marketing and empowerment?
Ružić, Erik
;
Benazić, Dragan
- In:
Market : review for marketing theory and practice
30
(
2018
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011994747
Saved in:
9
Macroeconomic impact on trade show goals
Adams, Russell
;
Coyle, Tom
;
Downey, Clara
;
Lovett, Marvin
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 710-721
Persistent link: https://www.econbiz.de/10011692496
Saved in:
10
Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
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