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Subject
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Marketingmanagement
Relationship marketing
25,939
Beziehungsmarketing
25,153
Consumer behaviour
8,814
Konsumentenverhalten
8,743
Intangible assets
5,478
Customer satisfaction
5,431
Immaterielle Werte
5,337
Kundenzufriedenheit
5,331
Service quality
3,917
Dienstleistungsqualität
3,885
Theorie
3,510
Theory
3,510
Human resources
3,234
Humanressourcen
3,231
Deutschland
3,219
Germany
3,151
Balanced Scorecard
3,086
Balanced scorecard
2,932
Brand management
2,608
Markenführung
2,593
Lieferantenmanagement
2,203
Supplier relationship management
2,203
Social Web
2,030
Social web
2,030
Personalmanagement
1,952
Human Resource Management
1,951
Brand image
1,906
Markenimage
1,900
Marketing management
1,865
USA
1,721
Electronic Commerce
1,719
United States
1,690
E-commerce
1,659
Strategisches Management
1,658
Performance measurement
1,602
Performance-Messung
1,559
Unternehmenserfolg
1,559
Online-Marketing
1,554
Internet marketing
1,550
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Online availability
All
Undetermined
578
Free
206
Type of publication
All
Article
1,246
Book / Working Paper
622
Type of publication (narrower categories)
All
Article in journal
1,003
Aufsatz in Zeitschrift
1,003
Aufsatz im Buch
235
Book section
235
Hochschulschrift
126
Thesis
106
Graue Literatur
82
Non-commercial literature
82
Collection of articles of several authors
66
Sammelwerk
66
Aufsatzsammlung
49
Arbeitspapier
46
Working Paper
46
Case study
41
Fallstudie
41
Bibliografie enthalten
35
Bibliography included
35
Ratgeber
32
Guidebook
30
Handbook
29
Handbuch
29
Lehrbuch
29
Textbook
25
Konferenzschrift
16
Conference proceedings
10
Reprint
8
Conference paper
7
Konferenzbeitrag
7
Collection of articles written by one author
6
Sammlung
6
Festschrift
5
Glossar enthalten
4
Glossary included
4
Bibliografie
2
CD-ROM, DVD
2
Accompanied by computer file
1
Bibliographie
1
Company information
1
Elektronischer Datenträger
1
Elektronischer Datenträger als Beilage
1
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English
1,481
German
385
French
3
Polish
3
Czech
1
Romanian
1
Russian
1
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Author
All
Bruhn, Manfred
17
Homburg, Christian
17
Kumar, V.
16
Terho, Harri
9
Grönroos, Christian
8
Verhoef, Peter C.
8
Bauer, Hans H.
7
Palmatier, Robert W.
7
Wilde, Klaus D.
7
Fink, Klaus-J.
6
Hollensen, Svend
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Neslin, Scott A.
6
Payne, Adrian
6
Quach, Sara
6
Stango, Victor
6
Casidy, Riza
5
Finne, Åke
5
Gupta, Sunil
5
Hippner, Hajo
5
Krafft, Manfred
5
Ormrod, Robert P.
5
Petersen, J. Andrew
5
Ratten, Vanessa
5
Schumann, Jan Hendrik
5
Sheth, Jagdish N.
5
Vrontis, Demetris
5
Ahlert, Dieter
4
Bjerre, Mogens
4
Dannenberg, Holger
4
Donthu, Naveen
4
Ehrlich, Evelyn
4
Eisingerich, Andreas B
4
Fanelli, Duke
4
Gebhardt-Seele, Stephan
4
Günter, Bernd
4
Hennig-Thurau, Thorsten
4
Hougaard, Søren
4
Ko, Eunju
4
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Institution
All
American Marketing Association
10
IGI Global
3
AMACOM
2
Erich-Schmidt-Verlag <Berlin>
2
Harvard Graduate School of Business Administration
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Econometrisch Instituut <Rotterdam>
1
Freie Universität Berlin
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Helmut-Schmidt-Universität
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Münchener Marketing-Symposium <23, 1997, München>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
RWTH Aachen
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Universität Mannheim
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Marketing
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
Uniwersytet Ekonomiczny w Krakowie / Faculty of Management
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
Wiley-VCH
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of business research : JBR
46
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
21
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Journal of marketing communications
12
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Springer eBook Collection / Business and Economics
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of brand management : an international journal
7
The marketing review
7
AMS review : official publication of the Academy of Marketing Science
6
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
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Source
All
ECONIS (ZBW)
1,866
USB Cologne (EcoSocSci)
2
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1
Suppliers' power relationships with industrial key customers
Lacoste, Sylvie
;
Blois, Keith J.
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 562-571
Persistent link: https://www.econbiz.de/10011339880
Saved in:
2
The strategic value of niche importers in international marketing channels
Hammervoll, Trond
;
Toften, Kjell
- In:
International journal of globalisation and small …
6
(
2014
)
2
,
pp. 119-129
Persistent link: https://www.econbiz.de/10011348082
Saved in:
3
Evaluation of the influence of a chosen element of insurance companies' employees behaviour on specific aspects of customer relations management
Grzebieniak, Andrzej
- In:
Olsztyn economic journal
8
(
2013
)
2
,
pp. 177-187
Persistent link: https://www.econbiz.de/10010506161
Saved in:
4
Marketing capabilities in the digital environment : consequences on the performance of the company
Pașcalău, Valentina-Simona
- In:
Oradea journal of business and economics
5
(
2020
)
1
,
pp. 106-114
Persistent link: https://www.econbiz.de/10012404508
Saved in:
5
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Saved in:
6
Customer relationship management : an approach to competitive advantage in the banking sector by exploring the mediational role of loyalty
Bhat, Suhail Ahmad
;
Darzi, Mushtag Ahmad
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
3
,
pp. 388-410
Persistent link: https://www.econbiz.de/10011593782
Saved in:
7
Analysing CRM system and organizational performance : a balanced score card approach in the hotel industry
Kaur, Jasveen
;
Kaur, Jaspreet
- In:
Business analyst : a refereed journal of Shri Ram …
36
(
2015
)
1
,
pp. 203-218
Persistent link: https://www.econbiz.de/10011533108
Saved in:
8
Strategic orientation, market orientation and business performance : in searching for integration, evidence from Turkey
Alobaidi, Muthanna
;
Kitapci, Olgun
- In:
Montenegrin journal of economics
15
(
2019
)
3
,
pp. 53-70
Persistent link: https://www.econbiz.de/10012264454
Saved in:
9
A balanced scorecard for marketing
Gama, António Pimenta da
- In:
International journal of business performance management
18
(
2017
)
4
,
pp. 476-494
Persistent link: https://www.econbiz.de/10011859193
Saved in:
10
Erfolgsfaktoren von medizinischen Versorgungszentren : theoretische Diskussion und empirische Befunde: Handlungsempfehlungen für das Management
Jochheim, Nina
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003898609
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