Similar Search Results

Marktforschung: Grundlage für Marketing und Marktpolitik : zahlr. Tab.

Henze, Arno - 1994

Persistent link: https://www.econbiz.de/10000898257

Enhancing knowledge development in marketing

Parasuraman, A. (ed.) - 1990

Persistent link: https://www.econbiz.de/10000837433

Le ricerche di mercato

Marbach, Giorgio - 1988 - 2. ed

Persistent link: https://www.econbiz.de/10000742677

Marketing letters : a journal of research in marketing

Dordrecht [u.a.] : Springer; 1989-2004: Dordrecht : Kluwer - 1.1989/90 -

Persistent link: https://www.econbiz.de/10000491230

Marketing: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997, Warwick Business School ; proceedings

1997

Persistent link: https://www.econbiz.de/10000677540

Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...