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1
Usage experience with decision aids and evolution of online purchase behavior
Shi, Savannah Wei
;
Zhang, Jie
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 871-882
Persistent link: https://www.econbiz.de/10010468382
Saved in:
2
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
3
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
4
An investigation into the antecedents of prepurchase online search
Wang, Jingguo
;
Yang, Zhiyong
;
Brocato, E. Deanne
- In:
Information & management : the internat. journal of …
55
(
2018
)
3
,
pp. 285-293
Persistent link: https://www.econbiz.de/10011833862
Saved in:
5
Morphing for consumer dynamics : bandits meet hidden Markov models
Liberali, Gui
;
Ferecatu, Alina
- In:
Marketing science
41
(
2022
)
4
,
pp. 341-366
Persistent link: https://www.econbiz.de/10013363997
Saved in:
6
How is mobile user behavior different? : a hidden Markov model of cross-mobile application usage dynamics
Wu, Shaohui
;
Tan, Yong
;
Chen, Yubo
;
Liang, Yitian
- In:
Information systems research : ISR
33
(
2022
)
3
,
pp. 1002-1022
Persistent link: https://www.econbiz.de/10013373596
Saved in:
7
Shapley meets uniform : an axiomatic framework for attribution in online advertising
Singal, Raghav
;
Besbes, Omar
;
Desir, Antoine
;
Goyal, Vineet
- In:
Management science : journal of the Institute for …
68
(
2022
)
10
,
pp. 7457-7479
Persistent link: https://www.econbiz.de/10013546087
Saved in:
8
Is this company a lead customer? : estimating stages of B2B buying journey
Marvasti, Neda B.
;
Huhtala, Juho-Petteri
;
Yousefi, Zeinab R.
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 126-133
Persistent link: https://www.econbiz.de/10013206314
Saved in:
9
Information acquisition during online decision making : a model-based exploration using eye-tracking data
Shi, Savannah Wei
;
Wedel, Michel
;
Pieters, F. G. M. Rik
- In:
Management science : journal of the Institute for …
59
(
2013
)
5
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10009751217
Saved in:
10
Learning user real-time intent for optimal dynamic Web page transformation
Ding, Amy Wenxuan
;
Li, Shibo
;
Chatterjee, Patrali
- In:
Information systems research : ISR
26
(
2015
)
2
,
pp. 339-359
Persistent link: https://www.econbiz.de/10011296091
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