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Monroe, Kent B. - 2009

Persistent link: https://www.econbiz.de/10003836529

Monroe, Kent B. - In: Visionary pricing : reflections and advances in honor …, (pp. 129-152). 2012

Persistent link: https://www.econbiz.de/10009676125

Monroe, Kent B. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 70-80

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Monroe, Kent B. - In: Journal of public policy & marketing : JPP & M ; an … 18 (1999) 1, pp. 22-24

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Monroe, Kent B.; Xia, Lan - In: Does marketing need reform? : fresh perspectives on the …, (pp. 158-165). 2006

Persistent link: https://www.econbiz.de/10003430299

Monroe, Kent B.; Rikala, Veli-Matti; Somervuori, Outi - In: Industrial marketing management : the international … 47 (2015), pp. 17-25

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Coulter, Keith S.; Choi, Pilsik; Monroe, Kent B. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 395-407

Persistent link: https://www.econbiz.de/10009580751

Fern, Edward F. - In: Journal of marketing research : JMR 23 (1986) 2, pp. 144-152

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Lee, Angela Y. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 151-154

Persistent link: https://www.econbiz.de/10010187196

Scheinbaum, Angeline Close; Moulard, Julie Guidry; … - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 922-941

Persistent link: https://www.econbiz.de/10010218005