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Marktforschung
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Qualitative market research : an international journal
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
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Marketing-Management
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Schriftenreihe Unternehmensführung und Marketing
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A Feffer and Simons international university edition
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AMS review : official publication of the Academy of Marketing Science
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Alternative market research methods : market sensing
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Foundations and trends in marketing : FTMKT
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ECONIS (ZBW)
89
USB Cologne (EcoSocSci)
4
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93
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1
Reflections on journeys within the supermarket
Spanjaard, Daniela
;
Freeman, Lynne
;
Young, Louise
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 303-310
Persistent link: https://www.econbiz.de/10011419470
Saved in:
2
Using ethnography of communication in organizational research
Kalou, Zoi
;
Sadler-Smith, Eugene
- In:
Organizational research methods : ORM
18
(
2015
)
4
,
pp. 629-655
Persistent link: https://www.econbiz.de/10011373969
Saved in:
3
The evolution of the web and netnography in tourism : a systematic review
Tavakoli, Rokhshad
;
Wijesinghe, Sarah N. R.
- In:
Tourism management perspectives : TMP
29
(
2019
),
pp. 48-55
Persistent link: https://www.econbiz.de/10011998069
Saved in:
4
Know your customer : client captivation and the epistemics of market research
Nilsson, Johan
- In:
Marketing theory
19
(
2019
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10012109363
Saved in:
5
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
6
Connecting ethnography to the business of innovation
Meyer, Marc H.
;
Crane, Frederick G.
;
Lee, Chaewon
- In:
Business horizons
59
(
2016
)
6
,
pp. 699-711
Persistent link: https://www.econbiz.de/10011609855
Saved in:
7
Consumer ethnography
Churm, Ian
- In:
Alternative market research methods : market sensing
,
(pp. 122-148)
.
2017
Persistent link: https://www.econbiz.de/10011569749
Saved in:
8
Using the research journal during qualitative data collection in a cross-cultural context
Annink, Anne
- In:
Entrepreneurship research journal : ERJ
7
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011591741
Saved in:
9
Practitioners as theorists : para-ethnography and the collaborative study of contemporary organizations
Islam, Gazi
- In:
Organizational research methods : ORM
18
(
2015
)
2
,
pp. 231-251
Persistent link: https://www.econbiz.de/10010506327
Saved in:
10
Ethnography goes digital : researching professionals using a qualitative mobile app
Pereira, Isabella
;
Perry, Chris
;
Johnson, Stephen
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 308-311
Persistent link: https://www.econbiz.de/10011300208
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