//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marktforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Market segments and stochastic...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
Vereinigte Staaten
7
Marketing
5
Theorie
5
Theory
5
Beziehungsmarketing
4
Indien
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
Computer-assisted marketing
3
Customer value
3
IT-gestütztes Marketing
3
India
3
Kundenwert
3
Markenartikel
3
Marketinginformationssystem
3
Advertising
2
Customer analysis
2
Database-Marketing
2
Direktmarketing
2
Economic development
2
Entwicklung
2
Frankreich
2
Kundenanalyse
2
Kundenbetreuung
2
Kundendatenbank
2
Kundenmanagement
2
Market research
2
Preismanagement
2
Pricing strategy
2
Programming
2
Sales promotion
2
Statistik
2
USA
2
United States
2
Verbraucher
2
Verkaufsförderung
2
Wahl
2
Werbungsbetrieb
2
more ...
less ...
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
Undetermined
5
English
2
Author
All
Blattberg, Robert C.
5
Sen, Subrata K.
5
Briesch, Richard A.
1
Dillon, William R.
1
Narasimhan, Chakravarthi
1
Pekelman, Dov
1
Wisniewski, Kenneth J.
1
more ...
less ...
Published in...
All
Journal of marketing
2
Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Management science : journal of the Institute of Management Sciences ; application and theory
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A Bayesian technique to discriminate between stochastic models of brand choice
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Management science : journal of the Institute of …
21
(
1975
)
6
,
pp. 682-696
Persistent link: https://www.econbiz.de/10001920423
Saved in:
2
An evaluation of the application of minimum Chisquare procedures to stochastic models of Brand choice
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Journal of marketing research : JMR
10
(
1973
)
4
,
pp. 421-427
Persistent link: https://www.econbiz.de/10001920481
Saved in:
3
Market segmentation using models of multidimensional purchasing behavior
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Journal of marketing
38
(
1974
)
4
,
pp. 17-28
Persistent link: https://www.econbiz.de/10001920538
Saved in:
4
New product models for test market data
Narasimhan, Chakravarthi
;
Sen, Subrata K.
- In:
Journal of marketing
47
(
1983
)
1
,
pp. 11-24
Persistent link: https://www.econbiz.de/10002548735
Saved in:
5
Mathematical programming models for the determination of attribute weights
Pekelman, Dov
;
Sen, Subrata K.
- In:
Management science : journal of the Institute for …
20
(
1974
)
8
,
pp. 1217-1229
Persistent link: https://www.econbiz.de/10002629069
Saved in:
6
Treating zero brand sales observations in choice model estimation : consequences and potential remedies
Briesch, Richard A.
;
Dillon, William R.
;
Blattberg, …
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 618-632
Persistent link: https://www.econbiz.de/10003770591
Saved in:
7
Price-induced patterns of competition
Blattberg, Robert C.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10001090681
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->