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Sicherheitswert und Vorhersagewert von Qualitätssignalen
Gierl, Heribert - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 51 (1999) 1, pp. 5-32
Persistent link: https://www.econbiz.de/10001253179
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[Marketing: basic concepts and decisions]
Pride, William M.; Ferrell, Odies C. - 1987 - 5. ed
Persistent link: https://www.econbiz.de/10000743322
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Problems in marketing
Brown, Milton P.; Cardozo, Richard N.; Cunningham, Scott M. - 1968 - 4. ed
Persistent link: https://www.econbiz.de/10000554491
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Management perspectives in marketing
Boone, Louis E.; Boone, Louis Eugene - 1972
Persistent link: https://www.econbiz.de/10000555933
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Marketing. Basic concepts and decisions
Pride, William M.; Ferrell, O. C. - 1977
Persistent link: https://www.econbiz.de/10000558157
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Problems in marketing
Star, Steven H.; Davis, Nancy J.; Lovelock, Christopher H. - 1977 - 5. ed
Persistent link: https://www.econbiz.de/10000558267
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Werben und Verkaufen im Gemeinsamen Europäischen Markt
Münster, Hans Amandus - 1960
Persistent link: https://www.econbiz.de/10000522457
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Issues in marketing
Karp, Robert E. - 1974
Persistent link: https://www.econbiz.de/10000328343
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Modern marketing strategy
Bursk, Edward Collins (contributor);  … - 1964
Persistent link: https://www.econbiz.de/10000329053
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Cases for analysis in marketing
Talarzyk, W. W.; Talarzyk, W. Wayne - 1977
Persistent link: https://www.econbiz.de/10000680448