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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green

Wind, Yoram (ed.); Green, Paul E. (honouree) - 2004

Persistent link: https://www.econbiz.de/10013391457

Recent contributions to optimal product positioning and buyer segmentation

Green, Paul E. - In: European journal of operational research : EJOR 41 (1989) 2, pp. 127-141

Persistent link: https://www.econbiz.de/10001083056

Completely unacceptable levels in conjoint analysis : a cautionary note

Green, Paul E. - In: Journal of marketing research : JMR 25 (1988) 3, pp. 293-300

Persistent link: https://www.econbiz.de/10001054424

Multiattribute decisions in marketing : a measurement approach

Green, Paul E.; Wind, Yoram - 1973

Persistent link: https://www.econbiz.de/10000055706

Consumer evaluation of discount cards

Green, Paul E.; Carmone, Frank J.; Wind, Yoram - In: Journal of retailing 49 (1973/74) 1, pp. 10-22

Persistent link: https://www.econbiz.de/10002539477

New way to measure consumersʹ judgments

Green, Paul E.; Wind, Yoram - In: Harvard business review : HBR 53 (1975) 4, pp. 107-117

Persistent link: https://www.econbiz.de/10002539769

Marketing research and modeling : progress and prospects ; a tribute to Paul E. Green

Wind, Yoram (contributor) - 2004

Persistent link: https://www.econbiz.de/10004446773

Marketing Research and Modeling: Progress and Prospects : A Tribute to Paul E. Green

Wind, Yoram - 2004

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling,...

Persistent link: https://www.econbiz.de/10013520342

Yoram "Jerry" Wind's contributions to marketing

Wind, Yoram - 2011

Persistent link: https://www.econbiz.de/10009270370

Marketing research

Green, Paul E.; Malhotra, Naresh K. - 2017

Persistent link: https://www.econbiz.de/10011634312