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Marktforschung
Ethnologie
1,792
Ethnology
1,261
ethnography
140
Aufsatzsammlung
116
Konsumentenverhalten
102
Consumer behaviour
101
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99
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95
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48
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Arnould, Eric J.
3
Cayla, Julien
3
Caldwell, Marylouise
2
Canniford, Robin
2
Kaltenbach, Edeltraud
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Madsbjerg, Christian
2
Mariampolski, Hy
2
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2
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2
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1
Aitken, Rob
1
Akdevelioglu, Duygu
1
Alman, Ariell
1
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1
Baima, Gabriele
1
Bartl, Michael
1
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1
Bode, Matthias
1
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1
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1
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1
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1
Ekpo, Akon E.
1
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Qualitative market research : an international journal
7
Organizational research methods : ORM
4
Marketing theory
3
Australasian marketing journal
2
Handbook of qualitative research methods in marketing
2
International journal of market research
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Qualitative Marktforschung : Konzepte - Methoden - Analysen
2
AMS review : official publication of the Academy of Marketing Science
1
Alternative market research methods : market sensing
1
Annals of tourism research : ATR ; a social sciences journal
1
Annals of tourism research empirical insights
1
Business horizons
1
Entrepreneurship research journal : ERJ
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
Handbook of research methods for marketing management
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Human resource development review
1
Human resource development review : HRD review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Islamic marketing : JIMA
1
Journal of business anthropology
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of public policy & marketing
1
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
1
Market research handbook
1
Marketing management : a cultural perspective
1
Psychology & marketing
1
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
1
Qualitative marketing research : approaches, techniques and analysis
1
Research technology management : RTM
1
The handbook of marketing research : uses, misuses, and future advances
1
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ECONIS (ZBW)
61
USB Cologne (EcoSocSci)
1
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1
The power of ethnography
Mariampolski, Hy
-
2009
Persistent link: https://www.econbiz.de/10003793905
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2
Ethnography : the good, the bad and the ugly
Kelly, Donna
;
Gibbons, Michael
- In:
Journal of medical marketing : device, diagnostic and …
8
(
2008
)
4
,
pp. 279-285
Persistent link: https://www.econbiz.de/10003872267
Saved in:
3
Deep engagement with consumer experience : listening and learning with qualitative data
Arnould, Eric J.
;
Epp, Amber
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 51-82)
.
2006
Persistent link: https://www.econbiz.de/10003420102
Saved in:
4
Writing pictures/taking fieldnotes: towards a more visual and material ethnographic consumer research
Peñaloza, Lisa
;
Cayla, Julien
- In:
Handbook of qualitative research methods in marketing
,
(pp. 279-290)
.
2006
Persistent link: https://www.econbiz.de/10003445854
Saved in:
5
The emergence of multi-sited ethnography in anthropology and marketing
Ekström, Karin M.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 497-508)
.
2006
Persistent link: https://www.econbiz.de/10003446480
Saved in:
6
Netnography : finding the right balance between automated and manual research
Bartl, Michael
;
Ivanovic, Ivan
- In:
Web-Monitoring : Gewinnung und Analyse von Daten über …
,
(pp. 157-174)
.
2010
Persistent link: https://www.econbiz.de/10003938292
Saved in:
7
Celebrating excellence in audio-visual representations in market research
Caldwell, Marylouise
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003940015
Saved in:
8
Whose street is it anyway? : visual ethnography and self-reflection
Rabikowska, Marta
- In:
Qualitative market research : an international journal
13
(
2010
)
1
,
pp. 58-83
Persistent link: https://www.econbiz.de/10003940038
Saved in:
9
Constructing audio-visual representations of consumer archetypes
Caldwell, Marylouise
;
Henry, Paul
;
Alman, Ariell
- In:
Qualitative market research : an international journal
13
(
2010
)
1
,
pp. 84-96
Persistent link: https://www.econbiz.de/10003940053
Saved in:
10
Modeling in branding: a critical ethnography approach
El-Amir, Ayman
;
Burt, Steven
- In:
Qualitative market research : an international journal
13
(
2010
)
2
,
pp. 189-209
Persistent link: https://www.econbiz.de/10003978262
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