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Marketing research
Peterson, Robert A. - 1988 - 2. ed
Persistent link: https://www.econbiz.de/10000760551
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Marketing research
Peterson, Robert A. - 1982
Persistent link: https://www.econbiz.de/10000055155
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Market structuring by sequential cluster analysis
Peterson, Robert A. - In: Journal of business research : JBR 2 (1974), pp. 249-264
Persistent link: https://www.econbiz.de/10002663660
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Marketing research
Peterson, Robert A. - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10009587905
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Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance
Peterson, Robert A.; Jeong, Jaeseok - In: Journal of the Academy of Marketing Science 38 (2010) 6, pp. 677-690
Persistent link: https://www.econbiz.de/10008779107
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A meta-analysis of effect sizes in consumer behavior experiments
Peterson, Robert A.; Albaum, Gerald S.; Beltramini, … - 2007
Persistent link: https://www.econbiz.de/10003540639
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Interest patterns and product preferences : an exploratory analysis
Pennington, Allan L.; Peterson, Robert A. - In: Journal of marketing research : JMR 6 (1969) 3, pp. 284-290
Persistent link: https://www.econbiz.de/10002623459
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Concept testing : some experimental evidence
Peterson, Robert A.; Liszt, Howard - In: Mississippi Valley journal of business and economics : … 7 (1971/72) 3, pp. 84-88
Persistent link: https://www.econbiz.de/10002663640
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The quality of self-report data : review and synthesis
Peterson, Robert A.; Kerin, Roger A. - In: Review of marketing : 1981, (pp. 5-20). 1981
Persistent link: https://www.econbiz.de/10002663760
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On the interpretation of canonical analysis
Alpert, Mark I.; Peterson, Robert A. - In: Journal of marketing research : JMR 9 (1972) 2, pp. 187-192
Persistent link: https://www.econbiz.de/10001821695