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~subject:"Marktforschung"
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Marktforschung
Marketing
14
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13
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11
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10
Strategisches Management
9
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8
Marketingmanagement
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Peterson, Robert A.
11
Albaum, Gerald S.
1
Alpert, Mark I.
1
Beltramini, Richard F.
1
Jeong, Jaeseok
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Journal of marketing research : JMR
2
Fundamentals of marketing research ; Vol. 4
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
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Mississippi Valley journal of business and economics : a publ. of the Division of Business and Economic Research, College of Business Administration, University of New Orleans
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Review of marketing : 1981
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ECONIS (ZBW)
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1
Marketing research
Peterson, Robert A.
-
1988
-
2. ed
Persistent link: https://www.econbiz.de/10000760551
Saved in:
2
Marketing research
Peterson, Robert A.
-
1982
Persistent link: https://www.econbiz.de/10000055155
Saved in:
3
Market structuring by sequential cluster analysis
Peterson, Robert A.
- In:
Journal of business research : JBR
2
(
1974
),
pp. 249-264
Persistent link: https://www.econbiz.de/10002663660
Saved in:
4
Marketing research
Peterson, Robert A.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10009587905
Saved in:
5
Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance
Peterson, Robert A.
;
Jeong, Jaeseok
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 677-690
Persistent link: https://www.econbiz.de/10008779107
Saved in:
6
A meta-analysis of effect sizes in consumer behavior experiments
Peterson, Robert A.
;
Albaum, Gerald S.
;
Beltramini, …
-
2007
Persistent link: https://www.econbiz.de/10003540639
Saved in:
7
Interest patterns and product preferences : an exploratory analysis
Pennington, Allan L.
;
Peterson, Robert A.
- In:
Journal of marketing research : JMR
6
(
1969
)
3
,
pp. 284-290
Persistent link: https://www.econbiz.de/10002623459
Saved in:
8
Concept testing : some experimental evidence
Peterson, Robert A.
;
Liszt, Howard
- In:
Mississippi Valley journal of business and economics : …
7
(
1971/72
)
3
,
pp. 84-88
Persistent link: https://www.econbiz.de/10002663640
Saved in:
9
The quality of self-report data : review and synthesis
Peterson, Robert A.
;
Kerin, Roger A.
- In:
Review of marketing : 1981
,
(pp. 5-20)
.
1981
Persistent link: https://www.econbiz.de/10002663760
Saved in:
10
On the interpretation of canonical analysis
Alpert, Mark I.
;
Peterson, Robert A.
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 187-192
Persistent link: https://www.econbiz.de/10001821695
Saved in:
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