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~subject:"Marktforschung"
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Marktforschung
Marketingmanagement
16,911
Marketing management
16,093
Marketing
3,604
Marktsegmentierung
3,235
Market segmentation
3,075
Konsumentenverhalten
3,032
Consumer behaviour
3,031
Theorie
2,911
Theory
2,897
Beziehungsmarketing
1,986
Relationship marketing
1,982
Deutschland
1,894
Germany
1,818
USA
1,519
United States
1,481
Markenführung
1,390
Brand management
1,388
Online-Marketing
1,174
Strategisches Management
1,169
Internet marketing
1,136
Unternehmenserfolg
1,042
Firm performance
1,038
Strategic management
906
Innovation
880
Internationales Marketing
782
KMU
777
SME
777
International marketing
750
Social Web
684
Social web
684
Werbung
663
Market research
650
Markenimage
622
Brand image
619
Advertising
610
Marketingtheorie
580
Marketing theory
570
Zielgruppe
569
Innovationsmanagement
539
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Undetermined
118
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44
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Book / Working Paper
471
Article
296
Journal
7
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Article in journal
229
Aufsatz in Zeitschrift
229
Hochschulschrift
83
Thesis
73
Aufsatz im Buch
69
Book section
69
Lehrbuch
54
Bibliografie enthalten
52
Bibliography included
52
Collection of articles of several authors
52
Graue Literatur
52
Non-commercial literature
52
Sammelwerk
52
Textbook
46
Konferenzschrift
26
Aufsatzsammlung
23
Working Paper
23
Arbeitspapier
22
Conference proceedings
17
Case study
13
Fallstudie
13
Handbook
13
Handbuch
13
Glossar enthalten
12
Glossary included
12
Bibliografie
6
Festschrift
4
Mikroform
4
Accompanied by computer file
3
Collection of articles written by one author
3
Conference paper
3
Elektronischer Datenträger als Beilage
3
Fallstudiensammlung
3
Konferenzbeitrag
3
Ratgeber
3
Sammlung
3
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2
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2
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2
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2
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English
527
German
237
Polish
4
Russian
4
French
3
Danish
1
Dutch
1
Swedish
1
Undetermined
1
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Author
All
Hawkins, Del I.
6
Peter, Jerome Paul
6
Albers, Sönke
5
Baier, Daniel
5
Bauer, Hans H.
5
Bieger, Thomas
5
Donnelly, James H.
5
Herrmann, Andreas
5
Homburg, Christian
5
Malhotra, Naresh K.
5
Mothersbaugh, David L.
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Sheth, Jagdish N.
5
Wind, Yoram
5
Ferrell, Odies C.
4
Harker, Patrick T.
4
Kotler, Philip
4
Loudon, David L.
4
Ottawa, Marco
4
Peñaloza, Lisa
4
Rietz, Christian
4
Simon, Hermann
4
Stevens, Robert E.
4
Winer, Russell S.
4
Beckman, Theodore N.
3
Best, Roger J.
3
Boyd, Harper W.
3
Buell, Victor P.
3
Clancy, Kevin J.
3
Davidson, William R.
3
DeSarbo, Wayne
3
DeSarbo, Wayne S.
3
Di Benedetto, C. Anthony
3
Diamantopoulos, Adamantios
3
Dolnicar, Sara
3
Duncan, Delbert J.
3
Engler, Uwe
3
Farris, Paul W.
3
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American Marketing Association
14
European Society for Opinion and Marketing Research
6
AMACOM
2
Harvard Graduate School of Business Administration
2
Haupt Verlag
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
American Management Association / Marketing Division
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesverband des Deutschen Güterfernverkehrs
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cornelsen Scriptor
1
DePaul University / College of Commerce
1
Deutsch-Koreanische Industrie- und Handelskammer
1
Duncker & Humblot
1
Esomar
1
Finansovyj Universitet
1
Forum Berufsbildung
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Kongress der Deutschen Marktforschung <29, 1994, Bremen>
1
Marketing Research Congress <45, 1992, Madrid>
1
Marketing Research Congress <48, 1995, Den Haag>
1
Marketing Research Congress <50, 1997, Edinburgh>
1
National Council of Applied Economic Research
1
National Industrial Conference Board
1
NetLibrary, Inc
1
Rationalisierungs-Gemeinschaft Industrieller Vertrieb
1
Seminar on "Pharmaceutical Market Research for New Product Development
1
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Published in...
All
Europäische Hochschulschriften / 5
15
Journal of the Academy of Marketing Science
11
Gabler Edition Wissenschaft
10
Marketing intelligence & planning
9
International journal of wine business research : IJWBR
7
Journal of business research : JBR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing research : JMR
5
Review of marketing research
5
SpringerLink / Bücher
5
Entscheidungsunterstützung für ökonomische Probleme
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business economics : JBE
4
Journal of business-to-business marketing
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Springer eBook Collection / Business and Management
4
AMS review : official publication of the Academy of Marketing Science
3
Berichte aus der Betriebswirtschaft
3
DUV : Wirtschaftswissenschaft
3
Die Betriebswirtschaft : DBW
3
European journal of operational research : EJOR
3
Fundamentals of marketing research ; Vol. 1
3
Journal of advertising research
3
Journal of marketing management : MM
3
Journal of strategic marketing
3
Management research review
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
3
Marketing theory
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
Springer eBook Collection
3
UTB / Management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
2
Beiträge zum Produkt-Marketing
2
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Source
All
ECONIS (ZBW)
766
USB Cologne (EcoSocSci)
6
EconStor
2
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1
Customer-oriented benefit segmentation : an integrated approach
Aghdaie, Mohammad Hasan
;
Tafreshi, Parham Fami
; …
- In:
International journal of business innovation and research
8
(
2014
)
2
,
pp. 168-189
Persistent link: https://www.econbiz.de/10010400546
Saved in:
2
Market segmentation
Frank, Ronald E.
;
Massy, William F.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050370
Saved in:
3
Market segmentation : concepts and applications
Engel, James F.
(
ed.
);
Fiorillo, Henry F.
(
ed.
); …
-
1972
Persistent link: https://www.econbiz.de/10000580227
Saved in:
4
Researching a segmented market : reflections on telephone interviewing
Lord, Rhiannon
;
Bolton, Nicola
;
Fleming, Scott
; …
- In:
Management research review
39
(
2016
)
7
,
pp. 786-802
Persistent link: https://www.econbiz.de/10011564332
Saved in:
5
A marketing strategy for a new functional fish
Pereira, Luis Nobre
;
Mendes, Júlio
;
Mendes, Joana Pimentel
- In:
Aquaculture economics & management : official journal …
21
(
2017
)
3
,
pp. 334-354
Persistent link: https://www.econbiz.de/10011771039
Saved in:
6
Identifying market segments in consumer markets : variable selection and data interpretation
Tonks, David
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002099391
Saved in:
7
Market segments and information flows in a new product introduction
Burger, Philip Clinton
-
1968
Persistent link: https://www.econbiz.de/10001966240
Saved in:
8
Obesity and social marketing : a life style approach to product design and market segmentation
Lewis, David Leroy
-
1978
Persistent link: https://www.econbiz.de/10002376998
Saved in:
9
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
10
Evaluation von Positionierungs- und Kommunikationsstrategien
Cornelius, Britta Elisabeth
-
2009
Persistent link: https://www.econbiz.de/10003916618
Saved in:
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