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~subject:"Marktforschung"
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Marktforschung
Social Web
20,623
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Marketing
20,523
Marketingmanagement
17,111
Marketing management
16,522
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13,181
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6,443
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Brand management
4,962
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4,169
Werbung
3,762
USA
3,540
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3,479
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3,342
United States
3,255
Online-Handel
3,097
Online retailing
3,092
Viral marketing
3,059
Virales Marketing
3,051
Advertising
3,033
Werbewirkung
2,989
Advertising effects
2,893
Strategisches Management
2,757
Soziales Netzwerk
2,643
Social media
2,614
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2,440
Markenimage
2,430
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2,350
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Malhotra, Naresh K.
22
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18
Eckert, Werner
18
Ellenrieder, Peter
18
Wildner, Raimund
18
Kuß, Alfred
17
Pepels, Werner
17
Herrmann, Andreas
15
Kumar, V.
14
Koch, Jörg
13
Koschnick, Wolfgang J.
13
Albers, Sönke
11
Homburg, Christian
11
Hüttner, Manfred
11
Kotler, Philip
11
Theobald, Axel
11
Aaker, David A.
10
Birks, David F.
10
Day, George S.
9
Decker, Reinhold
9
Günther, Martin
9
Hair, Joseph F.
9
Hawkins, Del I.
9
Hruschka, Harald
9
Keller, Bernhard
9
Klein, Hans-Werner
9
Sheth, Jagdish N.
9
Steinmetz, Peter
9
Vossebein, Ulrich
9
Weis, Hans Christian
9
Bauer, Hans H.
8
Eisend, Martin
8
Green, Paul E.
8
Schubert, Bernd
8
Wind, Yoram
8
Diller, Hermann
7
Günter, Bernd
7
Hanssens, Dominique M.
7
Helm, Sabrina
7
Hildebrandt, Lutz
7
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American Marketing Association
21
Springer Fachmedien Wiesbaden
21
European Society for Opinion and Marketing Research
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Institut für Demoskopie Allensbach
8
Edward Elgar Publishing
5
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
4
AMACOM
3
European Association for Industrial Marketing Research
3
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
3
GfK-Nürnberg e.V.
3
Harvard Graduate School of Business Administration
3
Market Research Society
3
Academy of Marketing Science
2
Advertising Research Foundation
2
Berliner Wissenschafts-Verlag
2
Berufsverband Deutscher Markt- und Sozialforscher
2
Compagnon-Marktforschungs-Institut <Stuttgart>
2
De Gruyter Oldenbourg
2
Deutscher Marketing-Verband
2
Duncker & Humblot
2
Esomar
2
European Marketing Academy
2
Forschungsgruppe Konsum und Verhalten
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Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Haupt Verlag
2
IGI Global
2
National Industrial Conference Board
2
Nihon Bōeki Shinkōkai
2
Nürnberg Institut für Marktentscheidungen
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Uni-Taschenbücher GmbH
2
Universität Mannheim
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
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SpringerLink / Bücher
62
Gabler Edition Wissenschaft
37
Europäische Hochschulschriften / 5
25
International journal of market research : JMRS ; the journal of the Market Research Society
24
Springer eBook Collection / Business and Economics
23
Journal of marketing research : JMR
19
Lehrbuch
18
Springer eBook Collection
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of the Academy of Marketing Science
14
Journal of business research : JBR
13
Gabler-Lehrbuch
12
International journal of market research
12
Managementwissen für Studium und Praxis
12
Marketing intelligence & planning
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
10
Neue betriebswirtschaftliche Forschung : Nbf
9
Research
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of marketing management : MM
8
Springer eBook Collection / Business and Management
8
DUV / Wirtschaftswissenschaft
7
Gabler-Edition Wissenschaft
7
Journal of business economics : JBE
7
Journal of business-to-business marketing
7
Review of marketing research
7
Schriften zum Marketing
7
International journal of forecasting
6
Journal of advertising research
6
Journal of marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Modernes Marketing für Studium und Praxis
6
Reihe: Marketing : MAR
6
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
6
Arbeitspapier / Institut für Marketing, Universität Mannheim
5
Arbeitspapiere zur mathematischen Wirtschaftsforschung
5
Betriebswirtschaftliche Abhandlungen
5
Entscheidungsunterstützung für ökonomische Probleme
5
Gabler Research
5
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Source
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ECONIS (ZBW)
2,170
USB Cologne (EcoSocSci)
268
EconStor
3
USB Cologne (business full texts)
1
OLC EcoSci
1
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1
Marktforschungskonstellationen in der Konsumgüterindustrie : eine Typologie der Beziehungen zwischen Marktforschung und Marketing
Roleff, René
;
Wimmer, Frank
-
1999
Persistent link: https://www.econbiz.de/10013394824
Saved in:
2
Die Nutzung von Paneldaten im strategischen Marketing von Fast Moving Consumer Goods-Herstellern
Schütz, Karsten
-
2007
Persistent link: https://www.econbiz.de/10003449576
Saved in:
3
How to plan and execute the marketing campaign : strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42...
Rice, Craig S.
-
1966
Persistent link: https://www.econbiz.de/10000539373
Saved in:
4
Marketing : Grundlagen & Praxis ; [inklusive online- & social media-marketing]
Eckardt, Gordon H.
;
Hardiman, Marco
-
2011
-
2. Aufl
Persistent link: https://www.econbiz.de/10009313765
Saved in:
5
Industrial marketing management : the international journal for industrial and high-tech firms
European Association for Industrial Marketing Research
-
New York, NY [u.a.] : Elsevier
-
1.1971/72 -
Persistent link: https://www.econbiz.de/10001477865
Saved in:
6
Industrial marketing management : the international journal for industrial and high-tech firms
European Association for Industrial Marketing Research
-
New York, NY [u.a.] : Elsevier
-
1.1971/72 - 43.2014; volume 44 (2015)-
Persistent link: https://www.econbiz.de/10000351722
Saved in:
7
Prozessmanagement im vertikalen Marketing : efficient consumer response (ECR) in Konsumgüternetzen
Ahlert, Dieter
(
contributor
);
Borchert, Stefan
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001496486
Saved in:
8
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
9
Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
Saved in:
10
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
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