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Management perspectives in marketing
Boone, Louis E.; Boone, Louis Eugene - 1972
Persistent link: https://www.econbiz.de/10000555933
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Basic marketing: a managerial approach
McCarthy, Edmund Jerome; MacCarthy, Edmund Jerome - 1975 - 5. ed.
Persistent link: https://www.econbiz.de/10000557625
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Einstellungstypen als Instrument für Produktmarketingentscheidungen : ein Marktsegmentierungsmodell
Breuer, Norbert - 1980
Persistent link: https://www.econbiz.de/10000624830
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Organizing and managing the marketing function
Appleman, Mark J. - 1973
Persistent link: https://www.econbiz.de/10000328073
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Analitical marketing
Simon, Leonard S.; Freimer, Marshall - 1970
Persistent link: https://www.econbiz.de/10000675043
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Basic marketing. Concepts, decisions, and strategies
Cundiff, Edward William; Still, Richard Ralph - 1971 - 2. ed
Persistent link: https://www.econbiz.de/10000571220
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Strategic marketing
Kollat, David T.; Blackwell, Roger D.; Robeson, James F. - 1972
Persistent link: https://www.econbiz.de/10000042169
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Applications of management sciences in marketing
Montgomery, David B. (contributor);  … - 1970
Persistent link: https://www.econbiz.de/10000049818
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Multidimensionale Produktmarktstrukturierung : Theorie und Anwendung auf einen Produktmarkt
Rehder, Heino K. K. - 1975
Persistent link: https://www.econbiz.de/10000050487
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Demand analysis for marketing decisions
Hughes, George David; Hughes, G. David - 1973 - 1. print.
Persistent link: https://www.econbiz.de/10000050689