Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Mass Customization"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The "I Designed It Myself" Eff...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Mass Customization
Innovation
33
Innovationsmanagement
32
Innovation management
31
Consumer behaviour
26
Konsumentenverhalten
26
Customer integration
25
Kundenintegration
25
New product development
19
Produktentwicklung
19
Deutschland
13
Unternehmensgründung
13
Beziehungsmarketing
12
Germany
12
Produktgestaltung
12
Relationship marketing
12
Mass customization
11
Business start-up
10
Product design
10
Crowdsourcing
9
Theorie
9
Theory
9
Entrepreneurship
8
Social Web
8
Social web
8
Willingness to pay
7
Risikokapital
6
crowdsourcing
6
Conjoint analysis
5
Conjoint-Analyse
5
Entrepreneurship approach
5
Zahlungsbereitschaftsanalyse
5
user innovation
5
Crowdfunding
4
Entscheidung
4
Marketing theory
4
Marketingtheorie
4
Venture capital
4
Welt
4
World
4
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
9
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Working Paper
1
Language
All
English
11
Author
All
Franke, Nikolaus
10
Schreier, Martin
5
Krause, Franziska
2
Bellis, Emanuel de
1
Burghartz, Pia Teresa
1
Görgen, Jonas
1
Hader, Christopher
1
Hieke, Silke
1
Häubl, Gerald
1
Kaiser, Ulrike
1
Keinz, Peter
1
Klanner, Ilse-Maria
1
Moreau, C. Page
1
Piller, Frank T.
1
Piller, Frank Thomas
1
Prandelli, Emanuela
1
more ...
less ...
Published in...
All
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Arbeitsbericht des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
1
Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Revolutionizing innovation : users, communities, and open innovation
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The "I designed it myself" effect in mass customization
Franke, Nikolaus
;
Schreier, Martin
;
Kaiser, Ulrike
- In:
Management science : journal of the Institute for …
56
(
2010
)
1
,
pp. 125-140
Persistent link: https://www.econbiz.de/10003946178
Saved in:
2
Why customers value self-designed products : the importance of process effort and enjoyment
Franke, Nikolaus
;
Schreier, Martin
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1020-1031
Persistent link: https://www.econbiz.de/10008736803
Saved in:
3
Product uniqueness as a driver of customer utility in mass customization
Franke, Nikolaus
;
Schreier, Martin
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 93-107
Persistent link: https://www.econbiz.de/10003703875
Saved in:
4
Complementing mass customization toolkits with user communities : how peer input improves customer self-design
Franke, Nikolaus
;
Keinz, Peter
;
Schreier, Martin
- In:
The journal of product innovation management : an …
25
(
2008
)
6
,
pp. 546-559
Persistent link: https://www.econbiz.de/10003761027
Saved in:
5
The value of toolkits for user innovation and design
Franke, Nikolaus
- In:
Revolutionizing innovation : users, communities, and …
,
(pp. 511-536)
.
2016
Persistent link: https://www.econbiz.de/10014547650
Saved in:
6
Customization in luxury brands: can valentino get personal?
Moreau, C. Page
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 937-947
Persistent link: https://www.econbiz.de/10012271990
Saved in:
7
Must or only "niche customization"? : why we should interpret configuration toolkits as learning instruments
Franke, Nikolaus
;
Hader, Christopher
- In:
The journal of product innovation management : an …
31
(
2014
)
6
,
pp. 1214-1234
Persistent link: https://www.econbiz.de/10010460232
Saved in:
8
Configuration toolkits for mass customization : setting a research agenda
Franke, Nikolaus
;
Piller, Frank T.
-
2002
Persistent link: https://www.econbiz.de/10002607412
Saved in:
9
Configuration toolkits for mass customization : setting a research agenda
Franke, Nikolaus
;
Piller, Frank Thomas
-
2002
Persistent link: https://www.econbiz.de/10004522102
Saved in:
10
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
