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~subject:"Media usage"
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Media usage
Television advertising
805
Fernsehwerbung
791
Werbewirkung
368
Advertising effects
365
Consumer behaviour
154
Konsumentenverhalten
154
Werbung
149
Advertising
144
United States
140
USA
136
Internet marketing
105
Online-Marketing
105
Theorie
98
Theory
98
Fernsehprogramm
88
Fernsehen
86
Television programme
86
Mediennutzung
85
Television
81
Children
78
Kinder
77
Deutschland
70
Germany
68
Brand management
50
Markenführung
50
Fernsehsender
48
Hörfunkwerbung
48
Radio advertising
48
Target group
46
Zielgruppe
46
Television industry
45
Product Placement
40
Product placement
40
Commercial television
36
Privater Fernsehsender
36
Sport event
36
Sportveranstaltung
36
Broadcasting finance
33
Rundfunkfinanzierung
33
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16
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15
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Article
60
Book / Working Paper
25
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Article in journal
49
Aufsatz in Zeitschrift
49
Arbeitspapier
14
Working Paper
14
Graue Literatur
12
Non-commercial literature
12
Aufsatz im Buch
11
Book section
11
Hochschulschrift
2
Thesis
2
Amtsdruckschrift
1
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1
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1
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1
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1
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English
74
German
11
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Kind, Hans Jarle
7
Wilbur, Kenneth C.
6
Nilssen, Tore
5
Bellman, Steven
4
Sørgard, Lars
4
Varan, Duane
4
Beal, Virginia
3
Dietl, Helmut
3
Kempe, David
3
Lang, Markus
3
Lin, Panlang
3
Roson, Roberto
3
Wenzel, Tobias
3
Xu, Linli
3
Barwise, Patrick
2
Cauberghe, Verolien
2
Etayo, Cristina
2
Foros, Øystein
2
Gabszewicz, Jean Jaskold
2
Krone, Jan
2
Laussel, Didier
2
Liaukonyte, Jura
2
Pearson, Sarah
2
Schweda, Anika
2
Shi, Yang
2
Sonnac, Nathalie
2
Strauch, Hans-Joachim
2
Stühmeier, Torben
2
Sánchez-Tabernero, Alfonso
2
Zigmond, Dan
2
Ahmed, S. M.
1
Albrecht, Carmen-Maria
1
Altintas, M. Hakan
1
Anand, Bharat N.
1
Anderson, Simon P.
1
Artero, Juan P.
1
Barto, Michael
1
Bauer, Hans H.
1
Bayo-Moriones, Alberto
1
Blasco, Andrea
1
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Journal of advertising research
9
The journal of media economics
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Young consumers : insight and ideas for responsible marketers
3
DICE discussion paper
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
2
55plus Marketing : Zukunftsmarkt Senioren
1
Arts and the market
1
Breaking new ground in theory and practice
1
CESifo Working Paper Series
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion paper : DP
1
Department of Economics, University Ca' Foscari of Venice Research Paper
1
Der Markt : international journal of marketing
1
Discussion paper / Centre for Economic Policy Research
1
Economic development : journal of the Institute of Economics, Skopje
1
European journal of marketing : EJM
1
IWQW discussion paper series
1
Innovation in advertising and branding communication
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport finance
1
JMM : the international journal on media management
1
Jahrbuch Seniorenmarketing
1
Journal of business research : JBR
1
Journal of economics & management strategy : JEMS
1
Journal of marketing research : JMR
1
Journal of media business studies
1
Journal of promotion management : JPM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Academy of Marketing Science
1
LICOS discussion paper series / LICOS Centre for Institutions and Economic Performance : discussion paper
1
Marketing Science
1
Marketing science
1
Memorandum / Department of Economics, University of Oslo
1
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
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ECONIS (ZBW)
85
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1
Das neue Mittelalter : die Zukunft einer werberelevanten Zielgruppe
Strauch, Hans-Joachim
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 159-178
Persistent link: https://www.econbiz.de/10003714837
Saved in:
2
An investor's perspective on the German media market
Hampson, Harry
- In:
Rendite ohne gesellschaftliche Dividende? : die …
,
(pp. 32-42)
.
2008
Persistent link: https://www.econbiz.de/10003774100
Saved in:
3
PVRS and advertising exposure : a video ethnographic study
Pearson, Sarah
;
Barwise, Patrick
- In:
Qualitative market research : an international journal
11
(
2008
)
4
,
pp. 386-399
Persistent link: https://www.econbiz.de/10003775208
Saved in:
4
Kritisch, vital und kaufkräftig : Best Ager vor dem Fernseher
Strauch, Hans-Joachim
- In:
55plus Marketing : Zukunftsmarkt Senioren
,
(pp. 265-280)
.
2006
Persistent link: https://www.econbiz.de/10003332571
Saved in:
5
Price discrimination and audience composition in advertising-based broadcasting
Roson, Roberto
- In:
The journal of media economics
21
(
2008
)
4
,
pp. 234-257
Persistent link: https://www.econbiz.de/10003805063
Saved in:
6
Influence of television advertising on adolescents in China : an urban-rural comparison
Chan, Kara
;
Cai, Xiao
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10003860012
Saved in:
7
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
8
The enduring influence of TV advertising and communications clout patterns in the global marketplace
Jamhouri, Oscar
;
Winiarz, Marek L.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10003860581
Saved in:
9
Digital video recorders and inadvertent advertising exposure
Du Plessis, Erik
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 236-239
Persistent link: https://www.econbiz.de/10003860584
Saved in:
10
The commodity flow of US children's television
McAllister, Matthew P.
;
Giglio, J. Matt
- In:
The advertising and consumer culture reader
,
(pp. 110-127)
.
2009
Persistent link: https://www.econbiz.de/10003848365
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