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Schultz, Don E. - In: Integrated brand marketing and measuring returns, (pp. 58-93). 2010

Persistent link: https://www.econbiz.de/10003988779

Strauch, Hans-Joachim - In: Jahrbuch Seniorenmarketing 3 (2008/09), pp. 159-178

Persistent link: https://www.econbiz.de/10003714837

Hampson, Harry - In: Rendite ohne gesellschaftliche Dividende? : die …, (pp. 32-42). 2008

Persistent link: https://www.econbiz.de/10003774100

Pearson, Sarah; Barwise, Patrick - In: Qualitative market research : an international journal 11 (2008) 4, pp. 386-399

Persistent link: https://www.econbiz.de/10003775208

Strauch, Hans-Joachim - In: 55plus Marketing : Zukunftsmarkt Senioren, (pp. 265-280). 2006

Persistent link: https://www.econbiz.de/10003332571

Roson, Roberto - In: The journal of media economics 21 (2008) 4, pp. 234-257

Persistent link: https://www.econbiz.de/10003805063

Chan, Kara; Cai, Xiao - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 133-145

Persistent link: https://www.econbiz.de/10003860012

Sharp, Byron; Beal, Virginia; Collins, Martin - In: Journal of advertising research 49 (2009) 2, pp. 211-219

Persistent link: https://www.econbiz.de/10003860576

Jamhouri, Oscar; Winiarz, Marek L. - In: Journal of advertising research 49 (2009) 2, pp. 227-235

Persistent link: https://www.econbiz.de/10003860581

Du Plessis, Erik - In: Journal of advertising research 49 (2009) 2, pp. 236-239

Persistent link: https://www.econbiz.de/10003860584