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~subject:"Mediennutzung"
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Mediennutzung
Return on investment
1,318
Return on Investment
1,228
Fernsehwerbung
808
Television advertising
805
Werbewirkung
389
Advertising effects
382
USA
268
United States
268
Theorie
236
Theory
228
Konsumentenverhalten
166
Consumer behaviour
164
Werbung
161
Advertising
158
return on investment
154
Online-Marketing
136
Internet marketing
135
Deutschland
113
Germany
111
Capital income
105
Kapitaleinkommen
105
Schätzung
95
Estimation
93
Fernsehprogramm
91
Fernsehen
88
Media usage
86
Television programme
86
Television
82
Brand management
78
Children
78
Markenführung
78
Kinder
77
Measurement
74
Messung
69
Performance measurement
68
Performance-Messung
68
Investition
65
Unternehmenserfolg
65
Firm performance
64
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Online availability
All
Free
16
Undetermined
15
Type of publication
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Article
61
Book / Working Paper
25
Type of publication (narrower categories)
All
Article in journal
49
Aufsatz in Zeitschrift
49
Arbeitspapier
14
Working Paper
14
Aufsatz im Buch
12
Book section
12
Graue Literatur
12
Non-commercial literature
12
Hochschulschrift
2
Thesis
2
Amtsdruckschrift
1
Bibliografie enthalten
1
Bibliography included
1
Conference paper
1
Government document
1
Konferenzbeitrag
1
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Language
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English
75
German
11
Author
All
Kind, Hans Jarle
7
Wilbur, Kenneth C.
6
Nilssen, Tore
5
Bellman, Steven
4
Sørgard, Lars
4
Varan, Duane
4
Beal, Virginia
3
Dietl, Helmut
3
Kempe, David
3
Lang, Markus
3
Lin, Panlang
3
Roson, Roberto
3
Wenzel, Tobias
3
Xu, Linli
3
Barwise, Patrick
2
Cauberghe, Verolien
2
Etayo, Cristina
2
Foros, Øystein
2
Gabszewicz, Jean Jaskold
2
Krone, Jan
2
Laussel, Didier
2
Liaukonyte, Jura
2
Pearson, Sarah
2
Schweda, Anika
2
Shi, Yang
2
Sonnac, Nathalie
2
Strauch, Hans-Joachim
2
Stühmeier, Torben
2
Sánchez-Tabernero, Alfonso
2
Zigmond, Dan
2
Ahmed, S. M.
1
Albrecht, Carmen-Maria
1
Altintas, M. Hakan
1
Anand, Bharat N.
1
Anderson, Simon P.
1
Artero, Juan P.
1
Barto, Michael
1
Bauer, Hans H.
1
Bayo-Moriones, Alberto
1
Blasco, Andrea
1
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Published in...
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Journal of advertising research
9
The journal of media economics
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Young consumers : insight and ideas for responsible marketers
3
DICE discussion paper
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
2
55plus Marketing : Zukunftsmarkt Senioren
1
Arts and the market
1
Breaking new ground in theory and practice
1
CESifo Working Paper Series
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion paper : DP
1
Department of Economics, University Ca' Foscari of Venice Research Paper
1
Der Markt : international journal of marketing
1
Discussion paper / Centre for Economic Policy Research
1
Economic development : journal of the Institute of Economics, Skopje
1
European journal of marketing : EJM
1
IWQW discussion paper series
1
Innovation in advertising and branding communication
1
Integrated brand marketing and measuring returns
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport finance
1
JMM : the international journal on media management
1
Jahrbuch Seniorenmarketing
1
Journal of business research : JBR
1
Journal of economics & management strategy : JEMS
1
Journal of marketing research : JMR
1
Journal of media business studies
1
Journal of promotion management : JPM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Academy of Marketing Science
1
LICOS discussion paper series / LICOS Centre for Institutions and Economic Performance : discussion paper
1
Marketing Science
1
Marketing science
1
Memorandum / Department of Economics, University of Oslo
1
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ECONIS (ZBW)
86
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1
Marketing communication measurement in a transformational marketplace
Schultz, Don E.
- In:
Integrated brand marketing and measuring returns
,
(pp. 58-93)
.
2010
Persistent link: https://www.econbiz.de/10003988779
Saved in:
2
Das neue Mittelalter : die Zukunft einer werberelevanten Zielgruppe
Strauch, Hans-Joachim
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 159-178
Persistent link: https://www.econbiz.de/10003714837
Saved in:
3
An investor's perspective on the German media market
Hampson, Harry
- In:
Rendite ohne gesellschaftliche Dividende? : die …
,
(pp. 32-42)
.
2008
Persistent link: https://www.econbiz.de/10003774100
Saved in:
4
PVRS and advertising exposure : a video ethnographic study
Pearson, Sarah
;
Barwise, Patrick
- In:
Qualitative market research : an international journal
11
(
2008
)
4
,
pp. 386-399
Persistent link: https://www.econbiz.de/10003775208
Saved in:
5
Kritisch, vital und kaufkräftig : Best Ager vor dem Fernseher
Strauch, Hans-Joachim
- In:
55plus Marketing : Zukunftsmarkt Senioren
,
(pp. 265-280)
.
2006
Persistent link: https://www.econbiz.de/10003332571
Saved in:
6
Price discrimination and audience composition in advertising-based broadcasting
Roson, Roberto
- In:
The journal of media economics
21
(
2008
)
4
,
pp. 234-257
Persistent link: https://www.econbiz.de/10003805063
Saved in:
7
Influence of television advertising on adolescents in China : an urban-rural comparison
Chan, Kara
;
Cai, Xiao
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10003860012
Saved in:
8
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
9
The enduring influence of TV advertising and communications clout patterns in the global marketplace
Jamhouri, Oscar
;
Winiarz, Marek L.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10003860581
Saved in:
10
Digital video recorders and inadvertent advertising exposure
Du Plessis, Erik
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 236-239
Persistent link: https://www.econbiz.de/10003860584
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