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~subject:"Mobile Anwendung"
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Mobile Anwendung
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Electronic Commerce
23,866
E-commerce
21,245
Einzelhandel
17,786
Brand management
17,666
Markenführung
17,252
Retail trade
15,184
Theorie
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Theory
13,118
Online-Handel
11,303
Online retailing
11,258
Relationship marketing
11,237
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9,412
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Brand
8,200
Germany
8,007
USA
7,913
United States
7,478
Social Web
7,086
Social web
7,081
Online-Marketing
6,760
Internet marketing
6,711
Internet
6,652
Customer satisfaction
6,504
Kundenzufriedenheit
6,305
Service quality
5,112
Dienstleistungsqualität
5,056
Marketingmanagement
4,199
Werbewirkung
4,178
Marketing management
4,162
Advertising effects
4,117
Pricing strategy
4,109
Preismanagement
4,103
Marketing
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German
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Chakraborty, Debarun
10
Sajad Rezaei
9
Heinemann, Gerrit
6
Siddiqui, Aaliyah
5
Siddiqui, Mujahid
5
Al-Nabhani, Khalid
4
Cui, Xuebin
4
Han, Sang Pil
4
Iranmanesh, Mohammad
4
McLean, Graeme J.
4
Naser Valaei
4
Oh, Wonseok
4
Paul, Justin
4
Prashar, Sanjeev
4
Venkatesh, Viswanath
4
Xu, Xin
4
Abbasi, Faisal Aman
3
Ahuja, Vandana
3
Baier, Daniel
3
Broeckelmann, Philipp
3
Buck, Christoph
3
Chadha, Priyanka
3
Chen, Yubo
3
Chopdar, Prasanta Kr.
3
Gera, Rajat
3
Gupta, Priyanka
3
Kannan, P. K.
3
Kroon, Peter
3
Kumar, Sushant
3
Lee, Crystal T.
3
Liu, Huan
3
Narang, Unnati
3
Ng, Siew Imm
3
Parsad, Chandan
3
Rana, Nripendra P.
3
Shankar, Venkatesh
3
Son, Yoonseock
3
Spann, Martin
3
Steffen, Nico
3
Stocchi, Lara
3
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IGI Global
3
Springer Fachmedien Wiesbaden
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Books on Demand GmbH <Norderstedt>
2
Verlag Dr. Kovač
2
Center of Market Oriented Product and Production Management
1
Forschungsgruppe Konsum und Verhalten
1
Julius-Maximilians-Universität Würzburg
1
National Bureau of Economic Research
1
Springer Gabler <Firma>
1
Technische Universität Hamburg
1
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Journal of retailing and consumer services
35
Journal of business research : JBR
17
International journal of business information systems : IJBIS
10
Marketing intelligence & planning
9
Technological forecasting & social change : an international journal
9
International journal of consumer studies
8
International journal of retail and distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of marketing communications
6
Apps management and e-commerce transactions in real-time
5
Electronic commerce research
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of hospitality marketing & management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of internet commerce
5
SpringerLink / Bücher
5
International journal of hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
Journal of electronic commerce in organizations : JECO
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing
4
Psychology & marketing
4
Information systems research : ISR
3
International journal of business innovation and research : IJBIR
3
International journal of contemporary hospitality management
3
International journal of retail & distribution management
3
International journal of technology marketing : IJTMkt
3
Journal of electronic commerce research : JECR
3
Journal of financial services marketing
3
Journal of global marketing
3
Journal of management information systems : JMIS
3
Journal of marketing
3
Journal of marketing research
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Pervasive advertising
3
The international review of retail, distribution and consumer research
3
The journal of services marketing
3
Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
528
EconStor
2
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1
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
2
A
brand
view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
3
Indian shoppers' attitude towards grocery shopping apps : a survey conducted on smartphone users
Chakraborty, Debarun
- In:
Metamorphosis : a journal of management research
18
(
2019
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10013384343
Saved in:
4
Success factors driving consumer reuse intention of mobile shopping application channel
Tseng, Timmy H.
;
Lee, Crystal T.
;
Huang, Hsiao-Ting
; …
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 76-99
Persistent link: https://www.econbiz.de/10012798303
Saved in:
5
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
6
Measuring ease of use of mobile applications in e-commerce retailing from the perspective of consumer online shopping behaviour patterns
Li, Xiong
;
Zhao, Xiaodong
;
Xu, Wangtu
;
Pu, Wei
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268992
Saved in:
7
The impact of mobile app adoption on physical and online channels
Lim, Boram
;
Xie, Ying
;
Haruvy, Ernan
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10013426737
Saved in:
8
Mediating role of
brand
app trust in the relationship between antecedents and purchase intentions-Iranian B2C mobile apps
Movahedisaveji, Mohammad Mahdi
;
Shaukat, Badiea
- In:
Journal of management analytics
7
(
2020
)
1
,
pp. 69-104
Persistent link: https://www.econbiz.de/10012171634
Saved in:
9
Modelling services continuance intention : evidence from apps stores
Sze Ling Ng
;
Sajad Rezaei
;
Naser Valaei
;
Iranmanesh, …
- In:
Asia-Pacific journal of business administration
16
(
2024
)
2
,
pp. 256-281
Persistent link: https://www.econbiz.de/10014514411
Saved in:
10
The online target advertising design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...
Idemudia, Efosa C.
- In:
International journal of information technology and …
15
(
2016
)
3
,
pp. 195-226
Persistent link: https://www.econbiz.de/10011719661
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