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Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business
Hopkins, Jeanne; Turner, Jamie - 2012
"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us...
Persistent link: https://www.econbiz.de/10009509774
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The effects of mobile applications as a marketing tool in airport infrastructure and airlines
Florido-Benítez, Lázaro; Alcázar Martínez, Benjamin del - In: International journal of leisure and tourism marketing … 4 (2015) 3/4, pp. 222-240
Persistent link: https://www.econbiz.de/10011541332
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The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions
Alnawas, Ibrahim; Aburub, Faisal - In: Journal of retailing and consumer services 31 (2016), pp. 313-322
Persistent link: https://www.econbiz.de/10011528732
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Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng; Gu, Bin; Luo, Xueming; Xu, Yunjie - In: Information systems research : ISR 26 (2015) 3, pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
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Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle; Luo, Xueming; Fang, Zheng; Ghose, Anindya - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
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Digital mobile advertising : a pitching research letter
Maseeh, Haroon Iqbal - In: Journal of accounting & management information systems … 18 (2019) 4, pp. 640-646
Persistent link: https://www.econbiz.de/10012139272
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Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van; Reijmersdal, Eva A. van - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
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App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
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Mobile app introduction and online and offline purchases and product returns
Narang, Unnati; Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 756-772
Persistent link: https://www.econbiz.de/10012120898