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A study of the factors that influence the brand loyalty of Taiwanese adolescents with respect to purchasing mobile : the case of Tauchung City
Lin, Tsai-yuan; Chang, Min-yen - In: Problems and perspectives in management : PPM ; … 11 (2013) 2, pp. 86-97
Persistent link: https://www.econbiz.de/10010209766
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User satisfaction and dissatisfaction in the app sharing economy : an investigation into two-sided mobile fashion reselling and swapping markets
Netter, Sarah - In: Sustainability in fashion : a cradle to upcycle approach, (pp. 217-244). 2017
Persistent link: https://www.econbiz.de/10012220627
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The use of mobile technologies in physical stores : the case of fashion retailing
Perry, Patsy; Kent, Anthony; Bonetti, Francesca - In: Exploring omnichannel retailing : common expectations …, (pp. 169-195). 2019
Persistent link: https://www.econbiz.de/10011954549
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Are US consumers ready to adopt mobile technology for fashion goods? : an integrated theoretical approach
Kim, Jihyun; Ma, Yoon Jin; Park, Jihye - In: Journal of fashion marketing and management 13 (2009) 2, pp. 215-230
Persistent link: https://www.econbiz.de/10003858465
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How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka; Ozuem, Wilson - In: Journal of advertising research 63 (2023) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
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Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka; Ozuem, Wilson; Wiid, Ria; Hobson, Ana - In: Journal of retailing and consumer services 66 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
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The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar; Saripalli, Bhavani Shankar; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 5, pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
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Factors affecting Jordanian consumer loyalty toward cellular phone brand
Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International journal of economics and business research 7 (2014) 3, pp. 349-375
Persistent link: https://www.econbiz.de/10010409321
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Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van; Reijmersdal, Eva A. van - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
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Brand marketing programs and consumer loyalty : evidence from mobile phone users in an emerging market
Odoom, Raphael - In: The journal of product & brand management 25 (2016) 7, pp. 651-662
Persistent link: https://www.econbiz.de/10011616251