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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
China
126,758
Marketingmanagement
17,084
Marketing management
16,495
Internationale Wirtschaftsbeziehungen
7,740
International economic relations
7,648
Auslandsinvestition
7,405
Foreign investment
7,318
Wirtschaftswachstum
7,095
Economic growth
6,909
USA
6,453
United States
6,117
Internationales Marketing
5,813
International marketing
5,713
Consumer behaviour
5,120
Konsumentenverhalten
4,925
India
4,911
Indien
4,784
Innovation
4,610
Theorie
4,393
Theory
4,360
Welt
4,253
World
4,196
Transnational corporation
4,110
Marketing
4,012
Wirtschaftsreform
3,963
Deutschland
3,952
Unternehmenserfolg
3,932
Firm performance
3,916
Economic reform
3,681
Globalization
3,678
Globalisierung
3,664
Japan
3,581
Wirkungsanalyse
3,531
Impact assessment
3,484
Germany
3,424
Wirtschaftspolitik
3,038
Entwicklung
2,764
Schätzung
2,662
Aktienmarkt
2,645
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Online availability
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Undetermined
1,281
Free
560
Type of publication
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Article
2,822
Book / Working Paper
1,458
Journal
8
Type of publication (narrower categories)
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Article in journal
2,276
Aufsatz in Zeitschrift
2,276
Aufsatz im Buch
532
Book section
532
Graue Literatur
324
Non-commercial literature
324
Working Paper
248
Arbeitspapier
227
Hochschulschrift
188
Thesis
148
Collection of articles of several authors
129
Sammelwerk
129
Case study
118
Fallstudie
118
Aufsatzsammlung
81
Bibliografie enthalten
45
Bibliography included
45
Lehrbuch
41
Textbook
41
Konferenzschrift
32
Conference proceedings
21
Conference paper
19
Glossar enthalten
19
Glossary included
19
Konferenzbeitrag
19
Ratgeber
16
Guidebook
15
Reprint
15
Dissertation u.a. Prüfungsschriften
14
Collection of articles written by one author
11
Fallstudiensammlung
11
Sammlung
11
Mehrbändiges Werk
8
Multi-volume publication
8
Bibliografie
7
Amtsdruckschrift
4
Government document
4
Systematic review
4
Übersichtsarbeit
4
Bibliographie
3
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English
3,981
German
273
French
21
Undetermined
7
Italian
6
Spanish
6
Chinese
5
Portuguese
3
Russian
3
Polish
2
Danish
1
Finnish
1
Croatian
1
Swedish
1
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Author
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Buckley, Peter J.
49
Clegg, Jeremy
28
Alon, Ilan
26
Voss, Hinrich
24
Poncet, Sandra
21
Sutherland, Dylan
20
Liu, Xiaohui
19
Li, Jiatao
18
Luo, Yadong
18
Cui, Lin
16
Li, Jing
16
Shen, Jie
16
Wang, Chengqi
16
Liu, Xiaming
15
Björkman, Ingmar
14
Fan, Di
14
Görg, Holger
14
Cross, Adam R.
13
Kotabe, Masaaki
13
Reed, W. Robert
13
Tang, Heiwai
13
Zhu, Cherrie Jiuhua
13
Anderson, John
12
Ghauri, Pervez N.
12
Wu, Jie
12
Yang, Xiaohua
12
Zhang, Haiyan
12
Daniels, John Day
11
De Beule, Filip
11
Lattemann, Christoph
11
Lu, Jiangyong
11
Mayneris, Florian
11
Peng, Mike W.
11
Quer Ramón, Diego
11
Rabellotti, Roberta
11
Tan, Hui
11
Taylor, Robert
11
Wang, Bijun
11
Zhang, Jianhong
11
Zhang, Kevin H.
11
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Institution
All
National Bureau of Economic Research
11
Springer Fachmedien Wiesbaden
6
Edward Elgar Publishing
4
Dezan Shira & Associates <Hongkong>
3
Campus Verlag
2
DePaul University / College of Commerce
2
Eric Cuvillier <Firma>
2
German Institute of Development and Sustainability
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Springer International Publishing
2
University of Canterbury / Dept. of Economics and Finance
2
WHU - Otto Beisheim School of Management
2
World Institute for Development Economics Research
2
AMACOM
1
Arroyo Center <Santa Monica, Calif.>
1
Australian Business Foundation
1
Bajkalʹskij Gosudarstvennyj Universitet Ėkonomiki i Prava / Čitinskij Institut
1
Baltic-Management-Institut
1
Bertelsmann Stiftung
1
Boeing Institute of International Business
1
Boeing Institute of International Business, Saint Louis, Mo.
1
Cassa di risparmio delle provincie lombarde
1
Centro Internacional Carlos V
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <13, 2005, Wien>
1
Council on Foreign Relations
1
Deutsches Institut für Normung
1
Deutschland / Bundesministerium für Wirtschaft
1
Dezan Shira & Associates
1
Diebold Deutschland GmbH
1
Dui wai jing ji mao yi da xue (China)
1
Economist Intelligence Unit <Hongkong>
1
Ernst & Young International <New York, NY>
1
Ernst and Whinney International <New York, NY>
1
Fachhochschule Harz / Fachbereich Wirtschaftswissenschaften
1
Fachhochschule Stralsund / Studiengang Baltic Management Studies
1
Fifty Lessons Limited <London>
1
Freie Universität Berlin / Ostasiatisches Seminar
1
Friedrich-Alexander-Universität Erlangen-Nürnberg
1
Fudan Development Institute
1
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Published in...
All
International business review : the official journal of the European International Business Academy
96
Journal of world business : JWB
74
Journal of business research : JBR
58
Management international review : mir ; journal of international business
58
Asia Pacific business review
56
The international journal of human resource management
43
International marketing review
41
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
40
Thunderbird international business review
38
Journal of international management
35
China economic review : an international journal
33
International journal of emerging markets
32
SpringerLink / Bücher
32
China & world economy
31
Asian business & management
30
International journal of technology management : IJTM
21
Journal of business ethics : JOBE
21
Journal of international marketing
21
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
19
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
19
Journal of Chinese economic and business studies
19
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
19
Asia Pacific journal of management
17
Springer eBook Collection
17
Chinese management studies : CMS
16
Working paper
16
European journal of international management : EJIM
15
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of Asian economics
15
Multinational business review
15
Technological forecasting & social change : an international journal
15
Europäische Hochschulschriften / 5
14
Harvard business review : HBR
14
Case studies on MNCs in China ; Vol. 1
12
Chinese management studies
12
Frontiers of business research in China : selected publications from Chinese universities
12
Globalization of Chinese enterprises
12
Journal of global marketing
12
Management and organization review : MOR ; the journal of the International Association for Chinese Management Research
12
Research policy : policy, management and economic studies of science, technology and innovation
12
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Source
All
ECONIS (ZBW)
4,188
USB Cologne (EcoSocSci)
69
EconStor
25
OLC EcoSci
4
USB Cologne (business full texts)
1
RePEc
1
Showing
1
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4,288
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date (oldest first)
1
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into
China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
2
IKEA in
China
: a "glocal" marketing strategy
Giunta, Veronica
- In:
Market entry in China : case studies on strategy, …
,
(pp. 73-93)
.
2016
Persistent link: https://www.econbiz.de/10011483030
Saved in:
3
Corporate social responsibility as a marketing strategy in foreign markets : the case of Korean MNCs in the Chinese electronics market
Hadjikhani, Amjad
;
Lee, Joong-Woo
;
Park, Sohee
- In:
International marketing review
33
(
2016
)
4
,
pp. 530-554
Persistent link: https://www.econbiz.de/10011590313
Saved in:
4
The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie
;
Ma, Zhenzhong
;
Liu, Zhiyang
- In:
Journal of business research : JBR
99
(
2019
),
pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
Saved in:
5
Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea
;
Vescovi, Tiziano
- In:
The globalisation of Chinese business : implications …
,
(pp. 97-121)
.
2014
Persistent link: https://www.econbiz.de/10012016663
Saved in:
6
Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
Saved in:
7
Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
Saved in:
8
Entrepreneurial marketing of international new ventures : a decision-making perspective and propositions
Yang, Man
- In:
International journal of export marketing
2
(
2018
)
3
,
pp. 231-248
Persistent link: https://www.econbiz.de/10012041631
Saved in:
9
Global market strategies of US and Japanese businesses
Yip, George S.
;
Johansson, Johny K.
-
1993
Persistent link: https://www.econbiz.de/10000860016
Saved in:
10
Marketing standardization by the United States based firms in South America and Western Europe : a comparative study
Chhabra, Surjit S.
-
1989
Persistent link: https://www.econbiz.de/10000836567
Saved in:
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