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Wettbewerb um die Zukunft
Zahn, Erich (ed.); Foschiani, Stefan (ed.) - 1997
Persistent link: https://www.econbiz.de/10000618083
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Detergent wars in India
In: Case studies on MNCs in India, (pp. 245-269). 2007
Persistent link: https://www.econbiz.de/10003737802
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The rebirth of fix : developing a market strategy to compete in an industry dominated by multinational companies
Nakos, George - In: Journal of business case studies 7 (2011) 2, pp. 47-50
Persistent link: https://www.econbiz.de/10008991804
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Can Brazilian firms survive the Chinese challenge? : effects of globalization on markets, strategies, and performance
Akhter, Syed H.; Barcellos, Paulo Fernando Pinto - In: European business review : EBR ; the official journal … 23 (2011) 5, pp. 502-523
Persistent link: https://www.econbiz.de/10009356937
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Marketing innovation : a resource-based view of international and local firms
Gupta, Suraksha; Malhotra, Naresh K. - In: Marketing intelligence & planning 31 (2013) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10009751825
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Competitiveness and marketing strategies of foreign companies in Eastern Europe : empirical evidence from Finnish and Austrian companies
Larimo, Jorma; Nieminen, Jarmo; Springer, Reiner - In: Journal of East European management studies : JEEMS 7 (2002) 4, pp. 348-372
Persistent link: https://www.econbiz.de/10001715459
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Competitiveness and marketing strategies of foreign companies in Eastern Europe : empirical evidence from Finnish and Austrian companies
Larimo, Jorma; Nieminen, Jarmo; Springer, Reiner - In: Journal of East European management studies : JEEMS 7 (2002) 4, pp. 348-372
Research on marketing in Central and Eastern Europe (CEE) has been of rising interest since the transition started in 1989. In this paper two major areas relevant for marketing in CEE are being discussed: the competitive situation in the transition countries and the basic competitive marketing...
Persistent link: https://www.econbiz.de/10010191103
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When can Chinese competitors catch up? : market and capability ladders and their implications for multinationals
Williamson, Peter J.; Guo, Bin; Yin, Eden - In: Business horizons 64 (2021) 2, pp. 223-237
Persistent link: https://www.econbiz.de/10012494586
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Marketing capabilities, positional advantage, and performance of born global firms : contingent effect of ambidextrous innovation
Martin, Silvia L.; Javalgi, Rajshekhar G.; Cavusgil, Erin - In: International business review : the official journal of … 26 (2017) 3, pp. 527-543
Persistent link: https://www.econbiz.de/10011712268
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Relationship between competitive strategies and the success perception of Polish born globals
Baranowska-Prokop, Ewa; Sikora, Tomasz - In: International journal of management and economics 43 (2014), pp. 94-113
Persistent link: https://www.econbiz.de/10011300455