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Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.; Kushwaha, Tarun; Steenkamp, … - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
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Entrepreneurial marketing of international new ventures : a decision-making perspective and propositions
Yang, Man - In: International journal of export marketing 2 (2018) 3, pp. 231-248
Persistent link: https://www.econbiz.de/10012041631
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Global market strategies of US and Japanese businesses
Yip, George S.; Johansson, Johny K. - 1993
Persistent link: https://www.econbiz.de/10000860016
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Marketing standardization by the United States based firms in South America and Western Europe : a comparative study
Chhabra, Surjit S. - 1989
Persistent link: https://www.econbiz.de/10000836567
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Multinational marketing: Dimensions in strategy
Baker, James Calvin; Ryans, John K. - 1975
Persistent link: https://www.econbiz.de/10000581623
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International dimensions of marketing
Terpstra, Vern - 1982
Persistent link: https://www.econbiz.de/10000051803
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Strategie marketingowe korporacji transnarodowych
Nizielska, Aleksandra - 2005
Persistent link: https://www.econbiz.de/10003345065
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International business marketing in emerging country markets : the third wave of internationalization of firms
Jansson, Hans - 2009 - Paperback ed.
Persistent link: https://www.econbiz.de/10003806717
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Marketing standardization versus differentiation in industrial multinational companies in Slovakia
Roby, Zuzana - In: Megatrend review : the international review of applied … 7 (2010) 2, pp. 243-251
Persistent link: https://www.econbiz.de/10008825594