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Nachhaltige Entwicklung
Social marketing
1,203
Social Marketing
1,201
Consumer behaviour
273
Konsumentenverhalten
273
Soziomarketing
234
social marketing
122
Behavioral economics
119
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Galan-Ladero, M. Mercedes
4
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3
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2
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2
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2
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2
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2
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1
Artz, Nancy
1
Atalla, Marcio
1
Balaji, M. S.
1
Barrutia, José M.
1
Bastos, Adriana
1
Bayardo Tobar-Pesántez, Luis
1
Bhattacharyya, Jishnu
1
Bianchi, Enrique
1
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1
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1
Bizer, Kilian
1
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1
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International review on public and non-profit marketing
7
Journal of social marketing : JSOCM
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Collective creativity for responsible and sustainable business practice
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
Springer Business Cases
2
Arts marketing : an international journal ; AM
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Asia-Pacific journal of management research and innovation
1
Business and sustainability : concepts, strategies and changes
1
Contemporary issues in social marketing
1
Ecological economics
1
Economic and environmental studies : a journal for sustainable development ; E&ES
1
Encouraging sustainable behavior : psychology and the environment
1
European business review
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of marketing : IJM ; formerly Der Markt
1
Journal of advances in management research : JAMR
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of nonprofit & public sector marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of strategic marketing
1
Management research review
1
Sofia-Diskussionsbeiträge zur Institutionenanalyse
1
SpringerLink / Bücher
1
Sustainable development ; Volume 2
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
The SAGE handbook of social marketing
1
The Sage library in marketing
1
The journal of management development
1
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1
Concepts in conflict : social marketing and sustainability
Brennan, Linda
;
Binney, Wayne
- In:
Journal of nonprofit & public sector marketing
20
(
2008
)
2
,
pp. 261-281
Persistent link: https://www.econbiz.de/10003779995
Saved in:
2
Using e-mail listservs to promote environmentally sustainable behaviors
Artz, Nancy
;
Cooke, Peter
- In:
Journal of marketing communications
13
(
2007
)
4
,
pp. 257-276
Persistent link: https://www.econbiz.de/10003606559
Saved in:
3
Social marketing for a sustainable environment
Peattie, Sue
;
Peattie, Kenneth J.
- In:
The SAGE handbook of social marketing
,
(pp. 343-358)
.
2011
Persistent link: https://www.econbiz.de/10009380547
Saved in:
4
Reducing household water consumption : a social marketing approach
Lowe, Ben
;
Lynch, David
;
Lowe, Julian F.
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10010512563
Saved in:
5
Challenges facing behaviour change interventions : a social marketing perspective on communicating sustainability and climate change science
Eagle, Lynne C.
;
Case, Peter
;
Low, David R.
- In:
Contemporary issues in social marketing
,
(pp. 21-40)
.
2013
Persistent link: https://www.econbiz.de/10011431900
Saved in:
6
Applications of social marketing for sustainable behavior and environmental protection
Lefebvre, R. Craig
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009765886
Saved in:
7
Sustainability - driving behavioural change : is it as easy as we believe?
Field, Michael
;
Tunna, Joanne
- In:
Business and sustainability : concepts, strategies and …
,
(pp. 241-259)
.
2011
Persistent link: https://www.econbiz.de/10009412214
Saved in:
8
Networks : a social marketing tool
Barrutia, José M.
;
Echebarria, Carmen
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 324-343
Persistent link: https://www.econbiz.de/10009718524
Saved in:
9
Sustainable touring exploring value creation through social marketing
Henderson, Stephen
- In:
Arts marketing : an international journal ; AM
3
(
2013
)
2
,
pp. 154-167
Persistent link: https://www.econbiz.de/10010233203
Saved in:
10
Marketing and sustainable development : a social marketing perspective
Jonge, Janneke de
;
Fischer, Arnout R. H.
;
Trijp, Hans van
- In:
Encouraging sustainable behavior : psychology and the …
,
(pp. 13-25)
.
2014
Persistent link: https://www.econbiz.de/10010239996
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