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Sustainability marketing strategies of companies in Mexico
Morales-González, Maria G.; Ayup-González, Jannett; … - In: Cuadernos de administración : quarterly publication of … 38 (2022) 72, pp. 1-14
Persistent link: https://www.econbiz.de/10014265824
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Culture of sustainability and marketing orientation of Indian agribusiness in implementing CSR programs : insights from emerging market
Raj, Anup; Kuznecov, Andrej I.; Arun, Thankom - In: Journal of risk and financial management : JRFM 13 (2020) 11/269, pp. 1-19
The debate regarding the suitability of market orientation or culture of sustainability for corporate social responsibility (CSR) implementation and economic sustainability deserve much more scholarly attention as globalization and competition in emerging markets increases. Using qualitative...
Persistent link: https://www.econbiz.de/10012389814
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Sustainability issues in transnational education service : a conceptual framework and empirical insights
Shams, S. M. Riad - In: Journal of global marketing 29 (2016) 1/5, pp. 139-155
Persistent link: https://www.econbiz.de/10011654355
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Sustainability outcomes in SMEs : a configurational view of the interplay of strategic orientations and environmental conditions
Usman Khizar, Hafiz Muhammad; Iqbal, Muhammad Jawad; … - In: Journal of macromarketing 44 (2024) 2, pp. 534-552
Persistent link: https://www.econbiz.de/10014584753
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An ISM approach for modelling the enablers of sustainability in market-oriented firms
Agrawal, Amit Kumar; Kumar, Divesh; Rahman, Zillur - In: International journal of business excellence 12 (2017) 1, pp. 23-45
Persistent link: https://www.econbiz.de/10011800712
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Insights into rising environmental concern: prompt corporate social responsibility to mediate green marketing perspective
Mo, Zhang; Cong Phan The; Sanyal, Shouvik; Wanich Suksatan - In: Economic research 35 (2022) 1,5, pp. 5097-5113
Persistent link: https://www.econbiz.de/10014413989
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Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer; Agyabeng-Mensah, Yaw; Baah, Charles; … - In: The journal of business & industrial marketing 38 (2023) 10, pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
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Motivations and outcomes of environmental corporate sustainability in family and non-family Mexican firms : the mediating role of eco-innovation strategy
Flores-Rivera, Cinthya; Serrano-Bedia, Ana M.; … - In: Corporate social responsibility and environmental management 31 (2024) 1, pp. 357-374
Persistent link: https://www.econbiz.de/10014465246
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Relationship between sustainable buying intention and marketing strategies
Salgado-Beltrán, Lizbeth; Subira-Lobera, María E.; … - In: The international journal of management science and … (2014) 12, pp. 18-30
In this paper, we analysed the relationship between sustainable buying intention (SBI) and marketing strategies (price, product, communication and placement) and We use a theoretical model to test hypothesis via structural equation model by maximum likelihood in AMOS version 19.0 software....
Persistent link: https://www.econbiz.de/10010474530
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Less in more : is a green demarketing strategy sustainable?
Armstrong Soule, Catherine A.; Reich, Brandon J. - In: Journal of marketing management : MM 31 (2015) 13/14, pp. 1403-1427
Persistent link: https://www.econbiz.de/10011405575