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Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van; Wansink, Brian; Pennings, Joost M. E. - In: Journal of marketing 77 (2013) 6, pp. 21-36
Persistent link: https://www.econbiz.de/10010203379
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The effectiveness of e-tailers' communication practices in stimulating sales of niche versus popular products
Meiseberg, Brinja - In: Journal of retailing 92 (2016) 3, pp. 319-332
Persistent link: https://www.econbiz.de/10011566707
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Need for touch and two-way communication in e-commerce
Lee, Yun Jung; Yang, Sujin; Johnson, Zachary - In: Journal of research in interactive marketing : … 11 (2017) 4, pp. 341-360
Persistent link: https://www.econbiz.de/10011813283
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The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector
Mero, Joel - In: Electronic markets : the international journal on … 28 (2018) 2, pp. 205-217
Persistent link: https://www.econbiz.de/10011890102
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Mobile instant messaging as an interaction tool in the business context
Ferraz, Rodolfo Magalhães; Furquim, Thales Stevan Guedes; … - In: Journal of contemporary marketing science 6 (2023) 1, pp. 64-88
Persistent link: https://www.econbiz.de/10014301513
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Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios; Tsekouropoulos, Georgios - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
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Online and offline purchasing strategies : a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior
Hogg, Margaret K.; Penz, Elfriede - In: Brick & mortar shopping in the 21st century, (pp. 53-83). 2008
Persistent link: https://www.econbiz.de/10003618167
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The role of mixed emotions in consumer behaviour : investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings
Penz, Elfriede; Hogg, Margaret K. - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 104-132
Persistent link: https://www.econbiz.de/10009007631
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How can online store layout design and atmosphere influence consumer shopping intention on a website?
Wu, Wann-Yih; Lee, Chia-ling; Fu, Chen-su; Wang, Hong-chun - In: International journal of retail & distribution management 42 (2014) 1, pp. 4-24
Persistent link: https://www.econbiz.de/10010247023
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Impact of store environment on impulse buying behavior
Mohan, Geetha; Sivakumaran, Bharadhwaj; Sharma, Piyush - In: European journal of marketing : EJM 47 (2013) 10, pp. 1711-1732
Persistent link: https://www.econbiz.de/10010201718