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Online retailing
Online-Marketing
12,959
Internet marketing
12,849
Emotion
10,564
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9,574
Consumer behaviour
9,569
Werbewirkung
7,927
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2,428
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2,425
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2,157
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2,141
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2,012
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1,988
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1,548
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1,533
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1,365
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1,351
Internet
1,320
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1,260
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1,204
Customer satisfaction
1,171
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Kognition
1,159
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1,125
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Barrio-García, Salvador del
6
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Loginova, Oksana
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Journal of retailing and consumer services
90
Journal of business research : JBR
77
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
39
Journal of management information systems : JMIS
35
International journal of internet marketing and advertising : IJIMA
33
Information systems research : ISR
32
International journal of electronic marketing and retailing : IJEMR
31
International journal of hospitality management
30
Electronic commerce research
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of internet commerce
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Journal of electronic commerce research : JECR
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Tourism management : research, policies, practice
18
Journal of hospitality marketing & management
17
Technological forecasting & social change : an international journal
17
International journal of contemporary hospitality management
16
International journal of electronic commerce : IJEC
16
International journal of retail & distribution management
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of retailing
15
International journal of business information systems : IJBIS
14
Cogent business & management
13
Journal of marketing
13
Asia Pacific journal of marketing and logistics
12
Journal of marketing communications
12
Springer eBook Collection
12
Electronic commerce research and applications
11
Electronic markets : the international journal on networked business
11
International journal of retail and distribution management
11
Journal of marketing research
11
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of consumer studies
10
International journal of e-business research : an official publication of the Information Resources Management Association
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Global business review
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ECONIS (ZBW)
2,138
RePEc
1
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1
The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang
;
Yang, Yi
;
Wang, Qi
;
Ma, Quingguo
- In:
Enterprise information systems
8
(
2014
)
5
,
pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
Saved in:
2
Impact of apps aesthetics on revisit intentions of food delivery apps : the mediating role of pleasure and arousal
Kumar, Sushant
;
Jain, Aarushi
;
Hsieh, Jung-Kuei
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665879
Saved in:
3
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
4
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
5
What influences online shopping in Nigeria : trust or website quality?
Esho, Ebes
;
Verhoef, Grietjie
- In:
African journal of business and economic research : AJBER
16
(
2021
)
3
,
pp. 155-175
Persistent link: https://www.econbiz.de/10013282425
Saved in:
6
Retargeting und die Rolle des Online-Shopping-Momentums : theoretische Fundierung und empirische Analyse
Kes, Isabelle
-
2020
Persistent link: https://www.econbiz.de/10012293067
Saved in:
7
The effect of culture on attitude towards online advertising and online brands : applying Hofstede's cultural factors to internet marketing
Naser Valaei
;
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
; …
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 270-301
Persistent link: https://www.econbiz.de/10011688483
Saved in:
8
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
9
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
Saved in:
10
Growing two-sided networks by advertising the user base : a field experiment
Tucker, Catherine
;
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008736208
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