Narrow search
Showing 1 - 10 of 13
Cover Image
Enhancing the online decision-making process by using augmented reality : a two country comparison of youth markets
Pantano, Eleonora; Rese, Alexandra; Baier, Daniel - In: Journal of retailing and consumer services 38 (2017), pp. 81-95
Persistent link: https://www.econbiz.de/10011743166
Cover Image
How augmented reality apps are accepted by consumers : a comparative analysis using scales and opinions
Rese, Alexandra; Baier, Daniel; Geyer-Schulz, Andreas; … - In: Technological forecasting & social change : an … 124 (2017), pp. 306-319
Persistent link: https://www.econbiz.de/10011899416
Cover Image
Acceptance of recommendations to buy in online retailing
Baier, Daniel; Stüber, Eva - In: Journal of retailing and consumer services 17 (2010) 3, pp. 173-180
Persistent link: https://www.econbiz.de/10003978343
Cover Image
Die Bedeutung der Personalisierung im Internethandel : eine SERVQUAL-basierte Wirkungsmessung am Beispiel einer Internetapotheke
Stüber, Eva; Schreiber, Stefanie; Baier, Daniel - In: Marketing : ZFP ; journal of research and management 34 (2012) 3, pp. 165-178
Persistent link: https://www.econbiz.de/10009626279
Cover Image
Recommendations to buy in online retailing and their acceptance
Baier, Daniel; Stüber, Eva - In: Advanced technologies management for retailing : …, (pp. 237-252). 2011
Persistent link: https://www.econbiz.de/10009376289
Cover Image
Technology acceptance modeling of augmented reality at the point of sale : can surveys be replaced by an analysis of online reviews?
Rese, Alexandra; Schreiber, Stefanie; Baier, Daniel - In: Journal of retailing and consumer services 21 (2014) 5, pp. 869-876
Persistent link: https://www.econbiz.de/10010407211
Cover Image
Does sustainability really matter to consumers? : assessing the importance of online shop and apparel product attributes
Rausch, Theresa; Baier, Daniel; Wening, Stefanie - In: Journal of retailing and consumer services 63 (2021), pp. 1-16
Persistent link: https://www.econbiz.de/10012665865
Cover Image
How to increase multichannel shopping satisfaction? : an adapted Kano based stage-gate approach to select new technologies
Baier, Daniel; Rese, Alexandra - In: Journal of retailing and consumer services 56 (2020), pp. 1-17
Persistent link: https://www.econbiz.de/10012389991
Cover Image
Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops
Baier, Daniel; Stöcker, Björn - In: Journal of business economics : JBE 92 (2022) 4, pp. 645-673
Persistent link: https://www.econbiz.de/10013438854
Cover Image
Online retailing during the COVID-19 pandemic : consumer preferences for marketing actions with consumer self-benefits versus other-benefit components
Schreiner, Timo; Baier, Daniel - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1866-1902
Persistent link: https://www.econbiz.de/10013206288