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Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.; Zhang, Nan; Bagherzadeh, Ramin; … - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
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How service-related factors affect the survival of B2T providers : a sentiment analysis approach
Jing, Ranzhe; Yu, Yang; Lin, Zhangxi - In: Journal of organizational computing and electronic commerce 25 (2015) 3, pp. 316-336
Persistent link: https://www.econbiz.de/10011341820
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Online buyers and open innovation : security, experience, and satisfaction
Valdez-Juárez, Luis Enrique; Gallardo-Vázquez, Dolores; … - In: Journal of open innovation : technology, market, and … 7 (2021) 1/37, pp. 1-24
The topic of consumer behavior in a social context is important due to its influence on the behaviors and attitudes of individuals. New online business models are adopting open innovation practices focused on improving their sales channels through their technological capacity. In this paper, we...
Persistent link: https://www.econbiz.de/10012418180
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Role of electronic word of mouth on purchase intention
Aslam, Wajeeha; Farhat, Kashif; Arif, Imtiaz - In: International journal of business information systems : … 30 (2019) 4, pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
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Try it on! : contingency effects of virtual fitting rooms
Yang, Shuai; Xiong, Guiyang - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 789-822
Persistent link: https://www.econbiz.de/10012198619
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Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da; Moro, Sérgio; Rita, Paulo; … - In: International journal of technology marketing : IJTMkt 17 (2023) 1, pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
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How consumers value online personalization : a longitudinal experiment
Pechpeyrou, Pauline de - In: Direct marketing : an international journal 3 (2009) 1, pp. 35-51
Persistent link: https://www.econbiz.de/10003936430
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Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander - In: Journal of management information systems : JMIS 32 (2015) 1, pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
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Creating online brand personality : the role of personal difference
Chung, Hwiman; Ahn, Euijin - In: Journal of promotion management : JPM 19 (2013) 2, pp. 167-187
Persistent link: https://www.econbiz.de/10009754903
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What motivates people to purchase digital items on virtual community websites? : the desire for online self-presentation
Kim, Hee-woong; Chan, Hock Chuan; Kankanhalli, Atreyi - In: Information systems research : ISR 23 (2012) 4, pp. 1232-1245
Persistent link: https://www.econbiz.de/10009718049