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Online retailing
Werbung
13,781
Online-Marketing
12,936
Internet marketing
12,826
Advertising
11,250
Consumer behaviour
8,094
Konsumentenverhalten
7,985
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7,911
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7,685
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6,577
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6,569
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4,620
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4,613
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3,478
E-commerce
3,309
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2,715
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2,697
Online-Handel
2,512
Theorie
2,358
Theory
2,315
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2,140
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1,954
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1,931
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1,928
Marketingmanagement
1,899
Marketing management
1,871
Relationship marketing
1,852
Beziehungsmarketing
1,845
United States
1,781
Markenimage
1,763
Marketing
1,754
Brand image
1,750
Internet
1,750
Germany
1,632
advertising
1,398
Digitalisierung
1,168
Digitization
1,124
Markenartikel
1,063
Netzwerkökonomik
1,035
Network economics
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7
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5
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5
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Journal of retailing and consumer services
85
Journal of business research : JBR
76
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
39
Information systems research : ISR
39
Journal of management information systems : JMIS
37
Electronic commerce research
32
International journal of internet marketing and advertising : IJIMA
32
International journal of hospitality management
30
International journal of electronic marketing and retailing : IJEMR
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of internet commerce
23
Technological forecasting & social change : an international journal
22
Journal of electronic commerce research : JECR
20
Electronic markets : EM ; the international journal of electronic commerce and business media
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Tourism management : research, policies, practice
19
Transportation research / E : an international journal
19
International journal of production economics
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
International journal of electronic commerce : IJEC
16
Journal of hospitality marketing & management
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
International journal of contemporary hospitality management
15
Journal of retailing
15
European journal of operational research : EJOR
14
International journal of business information systems : IJBIS
14
Journal of marketing
14
Management information systems : mis quarterly
14
Journal of marketing research
13
Cogent business & management
12
International journal of retail & distribution management
12
Journal of marketing communications
12
Journal of organizational computing and electronic commerce
12
Electronic markets : the international journal on networked business
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
International journal of retail and distribution management
11
Marketing science
11
Springer eBook Collection
11
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ECONIS (ZBW)
2,505
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1
Advertising
versus brokerage model for online trading platforms
Chen, Jianqing
;
Fan, Ming
;
Li, Mingzhi
- In:
Management information systems : mis quarterly
40
(
2016
)
3
,
pp. 575-596
Persistent link: https://www.econbiz.de/10011551068
Saved in:
2
Designing an online retail marketplace : leveraging information from sponsored
advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
3
Platform manipulation in online retail marketplace with sponsored
advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
4
TV
advertising
and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
5
An empirical analysis of seller
advertising
strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
6
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
Saved in:
7
Competitive targeted online
advertising
Li, Sanxi
;
Sun, Hailin
;
Yu, Jun
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280059
Saved in:
8
Competition and defaults in online search
Decarolis, Francesco
;
Li, Muxin
;
Paternollo, Filippo
-
2023
Persistent link: https://www.econbiz.de/10013477675
Saved in:
9
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
10
Optimal
advertising
decisions for promoting retail and online channels in a dynamic framework
Sayadi, Mohammad Kazem
;
Makui, Ahmad
- In:
International transactions in operational research : …
21
(
2014
)
5
,
pp. 777-796
Persistent link: https://www.econbiz.de/10010413605
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