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Customer engagement in social media : a framework and meta-analysis

Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1211-1228

Persistent link: https://www.econbiz.de/10012386915

Antecedents of value co-creation activities for online fashion brands

Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398

Persistent link: https://www.econbiz.de/10012313908

Impact of electronic servicescape of online gaming on customer engagement

Dutta, Abhisek - In: Journal of electronic commerce in organizations : the … 18 (2020) 2, pp. 49-63

Persistent link: https://www.econbiz.de/10012292160

Towards a unified customer experience in online shopping environments : antecedents and outcomes

Bilgihan, Anil; Kandampully, Jay; Zhang, Tingting Christina - In: International journal of quality and service sciences 8 (2016) 1, pp. 102-119

Persistent link: https://www.econbiz.de/10011558938

Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value

Shin, Hakseung; Perdue, Richard R. - In: Journal of travel research : a quarterly publication of … 62 (2023) 3, pp. 593-609

Persistent link: https://www.econbiz.de/10014245435

The epic game of creating a successful gamified co-creation strategy

Lopes, João; Gomes, Sofia; Santos, Nélia; Cussina, Hugo; … - In: Administrative Sciences : open access journal 13 (2023) 1, pp. 1-15

This paper aims to explore consumer engagement with online retailers through gamification, the use of game mechanics, and co-creation. A qualitative methodology was used through an exploratory case study approach. The interviews were conducted with 30 Portuguese consumers. It was found that the...

Persistent link: https://www.econbiz.de/10014231624

The impact of value co-creation behaviour within the social media context

Sleilati, Esther Bassil; Sfeir, Cynthia Jabbour - In: Asian journal of business and accounting : AJBA 14 (2021) 1, pp. 33-58

Persistent link: https://www.econbiz.de/10012587270

The impact of customer engagement behaviors and majority/minority information on the use of online reviews

Baker, Thomas L.; Fombelle, Paul; Voorhees, Clay; Hall, … - In: Handbook of research on customer engagement, (pp. 402-422). 2019

Persistent link: https://www.econbiz.de/10013163399

Differential effects of online review characteristics on innovators and imitators in new product adoption

Su, Qiuli; Wu, Jianan - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1338-1357

Persistent link: https://www.econbiz.de/10013417500

Impact of customer experience on attitude and repurchase intention in online grocery retailing : a moderation mechanism of value co-creation

Anshu, Kumari; Gaur, Loveleen; Singh, Gurmeet - In: Journal of retailing and consumer services 64 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013209516