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Consumer purchase intention towards private label brands of virtual retailers : evidence from a developing nation
Kumar, Sumit; Chandra, Bibhas - In: International journal of electronic marketing and … 11 (2020) 2, pp. 161-183
Persistent link: https://www.econbiz.de/10012227523
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"My store my brand" - a critical review of online and offline private label brands in India
Pangriya, Ruchita; Kumar, M. Rupesh - In: International journal of Indian culture and business … 16 (2018) 2, pp. 223-244
Persistent link: https://www.econbiz.de/10011933502
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Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta; Cebollada, Javier - In: Electronic commerce research 18 (2018) 4, pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
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Private labels in marketplaces
Shopova, Radostina - 2021
This paper investigates the implications of vertical integration with private labels in the marketplace model opposed to the classic wholesale model. Differently from classic retailers, on a marketplace firms set end-consumer prices and the intermediary collects fees. When introducing a...
Persistent link: https://www.econbiz.de/10012705125
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The impacts of e-tailer's private label on the sales mode selection : from the perspectives of economic and environmental sustainability
Zhang, Xiuyi; Hou, Wenhua - In: European journal of operational research : EJOR 296 (2022) 2, pp. 601-614
Persistent link: https://www.econbiz.de/10012663376
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Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano - In: Journal of business research : JBR 119 (2020), pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
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Private label sourcing for an e-tailer with agency selling and service provision
Li, Hengyu; Chen, Huangen; Chai, Junwu; Shi, Victor - In: European journal of operational research : EJOR 305 (2023) 1, pp. 114-127
Persistent link: https://www.econbiz.de/10013478581
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The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma - In: Advances in National Brand and Private Label Marketing …, (pp. 62-69). 2022
Persistent link: https://www.econbiz.de/10013281242
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Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo; Negri, Francesca; Ghezzi, Alessandro … - In: Advances in National Brand and Private Label Marketing …, (pp. 74-81). 2022
Persistent link: https://www.econbiz.de/10013281250
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Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara; Van Kerckhove, Anneleen; … - In: Journal of business research : JBR 164 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014304087