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~subject:"Online-Handel"
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Online-Handel
Online-Marketing
12,947
Internet marketing
12,837
Werbewirkung
7,918
Advertising effects
7,692
Konsumentenverhalten
6,831
Consumer behaviour
6,825
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5,812
Social web
5,805
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4,302
Advertising
4,259
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2,424
Brand management
2,422
Electronic Commerce
2,114
Online retailing
2,006
E-commerce
1,973
Viral marketing
1,833
Virales Marketing
1,831
Markenimage
1,681
Brand image
1,663
Beziehungsmarketing
1,662
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1,659
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1,487
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1,471
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1,313
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1,086
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1,077
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1,035
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982
Theorie
961
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954
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888
Marketing
864
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859
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838
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827
social media
818
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721
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706
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608
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9
Tan, Yong
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6
Barrio-García, Salvador del
6
Dwivedi, Yogesh Kumar
6
Ghose, Anindya
6
Li, Hengyun
6
Loginova, Oksana
6
Qiu, Liangfei
6
Viswanathan, Siva
6
Duan, Wenjing
5
Goldfarb, Avi
5
Guo, Xiaolong
5
Holland, Heinrich
5
Kim, Jong Min
5
Rita, Paulo
5
Schultz, Carsten D.
5
Wu, Luorong
5
Ba, Sulin
4
Bourreau, Marc
4
Bradley, Graham L.
4
Crespo-Almendros, Esmeralda
4
Dens, Nathalie
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4
Escobar-Rodríguez, Tomás
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Flavián Blanco, Carlos
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Holsing, Christian
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4
Laroche, Michel
4
Liu, Xianwei
4
Lobel Trong Thuy Tran
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Long, Fei
4
Lu, Xianghua
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Oh, Wonseok
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Bundesverband Digitale Wirtschaft
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Bundesverband des Deutschen Textil-Einzelhandels
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Duncker & Humblot
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Europäische Kommission / Generaldirektion Wettbewerb
1
Grimaldi Studio Legale
1
IGI Global
1
International Scientific-Practical Conference <2022, Online>
1
International conference "Digital transformation of the economy: society shaping the future" <11, 2019, Bitola>
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LE Europe <Körperschaft>
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National Bureau of Economic Research
1
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Organisation for Economic Co-operation and Development
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1
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1
Redline Verlag
1
Rheinwerk Verlag
1
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VVA Europe <Körperschaft>
1
WIK-Consult GmbH <Honnef>
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Wissenschaftszentrum Berlin für Sozialforschung / Arbeitsgemeinschaft Online-Mediation
1
marketing-Börse GmbH
1
Österreichisches Institut für Wirtschaftsforschung
1
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Journal of retailing and consumer services
73
Journal of business research : JBR
71
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of management information systems : JMIS
35
Information systems research : ISR
32
International journal of internet marketing and advertising : IJIMA
32
International journal of electronic marketing and retailing : IJEMR
28
International journal of hospitality management
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Electronic commerce research
23
Journal of internet commerce
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Technological forecasting & social change : an international journal
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of electronic commerce research : JECR
16
Journal of hospitality marketing & management
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Tourism management : research, policies, practice
16
Journal of retailing
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
International journal of contemporary hospitality management
14
International journal of electronic commerce : IJEC
14
International journal of business information systems : IJBIS
13
Cogent business & management
12
International journal of retail & distribution management
12
Journal of marketing communications
12
Journal of marketing
11
Journal of marketing research
11
Springer eBook Collection
11
Electronic commerce research and applications
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of retail and distribution management
10
Management information systems : mis quarterly
10
Electronic markets : the international journal on networked business
9
Global business review
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of international consumer marketing
9
Journal of the Academy of Marketing Science
9
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ECONIS (ZBW)
2,006
EconStor
3
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1
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1
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
2
What influences online shopping in Nigeria : trust or website quality?
Esho, Ebes
;
Verhoef, Grietjie
- In:
African journal of business and economic research : AJBER
16
(
2021
)
3
,
pp. 155-175
Persistent link: https://www.econbiz.de/10013282425
Saved in:
3
Retargeting und die Rolle des Online-Shopping-Momentums : theoretische Fundierung und empirische Analyse
Kes, Isabelle
-
2020
Persistent link: https://www.econbiz.de/10012293067
Saved in:
4
The effect of culture on attitude towards online advertising and online brands : applying Hofstede's cultural factors to internet marketing
Naser Valaei
;
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
; …
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 270-301
Persistent link: https://www.econbiz.de/10011688483
Saved in:
5
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
6
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
Saved in:
7
Growing two-sided networks by advertising the user base : a field experiment
Tucker, Catherine
;
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008736208
Saved in:
8
Online advertising effectiveness : a cross-cultural comparison
Brettel, Malte
;
Spilker-Attig, Andrea Maria Renate
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10008656167
Saved in:
9
Impact of virtual brand experience on purchase intentions : the role of multichannel congruence
Gabisch, Jason A.
;
Gwebu, Kholekile L.
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10009545626
Saved in:
10
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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