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Online-Handel
Consumer behaviour
82,112
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Brand management
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Markenführung
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4,633
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4,367
Werbewirkung
4,097
Advertising effects
4,045
Electronic Commerce
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Verbraucherverhalten
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Campo, Katia
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Edward Elgar Publishing
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International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
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Journal of retailing and consumer services
336
Journal of business research : JBR
170
Journal of internet commerce
87
International journal of electronic marketing and retailing : IJEMR
85
Electronic commerce research
77
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Information systems research : ISR
59
International journal of retail & distribution management
55
International journal of internet marketing and advertising : IJIMA
52
Journal of retailing
52
The international review of retail, distribution and consumer research
52
Cogent business & management
51
Journal of electronic commerce research : JECR
49
Management science : journal of the Institute for Operations Research and the Management Sciences
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of consumer studies
45
International journal of retail and distribution management
45
Asia Pacific journal of marketing and logistics
43
International journal of hospitality management
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
International journal of e-business research : an official publication of the Information Resources Management Association
42
International journal of electronic commerce : IJEC
41
International journal of business information systems : IJBIS
37
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
37
Journal of management information systems : JMIS
36
Psychology & marketing
36
Journal of fashion marketing and management
30
Electronic commerce research and applications
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Journal of international consumer marketing
26
Journal of the Academy of Marketing Science
24
Technological forecasting & social change : an international journal
24
International journal of electronic business : IJEB
22
Journal of marketing
22
Tourism management : research, policies, practice
22
Information systems and e-business management : ISeB
20
Journal of consumer behaviour
20
The journal of services marketing
20
International journal of contemporary hospitality management
19
Journal of customer behaviour
19
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ECONIS (ZBW)
5,583
EconStor
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OLC EcoSci
2
USB Cologne (EcoSocSci)
1
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1
Online behaviour of
luxury
fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
2
Conceptualization and assessment of E-service quality for
luxury
brands
Kim, Jung-Hwan
;
Kim, Minjeong
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
Saved in:
3
Impact of brand experience, narcissism and materialism on
luxury
purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai
;
Abu Bakar bin Abdul Hamid
; …
- In:
Management and information technology in the digital …
,
(pp. 65-80)
.
2022
Persistent link: https://www.econbiz.de/10013442096
Saved in:
4
Selling
luxury
goods online : effects of online accessibility and price display
Kluge, Philipp Nikolaus
;
Faßnacht, Martin
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 1065-1082
Persistent link: https://www.econbiz.de/10011505978
Saved in:
5
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
6
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
7
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
8
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
9
The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.
;
Suchart Tripopsakul
- In:
European research studies
22
(
2019
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
Saved in:
10
Antecedents of consumer-based electronic retail brand equity : an integrated model
Butt, Muhammad Mohsin
;
Yingchen, Yu
;
Mohd-Any, Amrul Asraf
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 69-99
Persistent link: https://www.econbiz.de/10012056659
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