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~subject:"Online-Handel"
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Online-Handel
Consumer behaviour
81,909
Konsumentenverhalten
79,430
Brand management
17,495
Markenführung
17,081
Werbung
13,780
Online-Marketing
12,932
Internet marketing
12,825
Advertising
11,249
Theorie
11,185
Theory
10,984
Relationship marketing
10,124
Beziehungsmarketing
10,082
Markenimage
9,073
Brand image
9,039
Social Web
8,556
Social web
8,548
Deutschland
6,960
USA
6,874
Markenartikel
6,597
Brand
6,481
United States
6,416
Online retailing
6,218
Werbewirkung
6,066
Advertising effects
5,967
Germany
5,925
Customer satisfaction
5,822
Kundenzufriedenheit
5,649
Verbraucherschutz
5,565
Electronic Commerce
5,052
E-commerce
4,780
Marketingmanagement
4,581
Einzelhandel
4,561
Marketing management
4,547
Service quality
4,485
Retail trade
4,481
Dienstleistungsqualität
4,436
Consumer protection
4,123
Marketing
4,018
Verbraucherverhalten
3,580
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Undetermined
2,931
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1,372
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Article
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4
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Graue Literatur
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Arbeitspapier
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Hochschulschrift
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Conference paper
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Konferenzbeitrag
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Aufsatzsammlung
49
Collection of articles of several authors
48
Sammelwerk
48
Collection of articles written by one author
19
Sammlung
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Case study
17
Fallstudie
17
Lehrbuch
13
Amtsdruckschrift
10
Government document
10
Handbook
9
Handbuch
9
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7
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6
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5
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4
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3
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3
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2
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French
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Russian
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Usman, Osly
19
Kumar, Dr. Vinay
15
Law, Chun Hung Roberts
15
Kalia, Prateek
14
Kukar-Kinney, Monika
14
Dennis, Charles
13
Benbasat, Izak
12
Hackl, Franz
12
Rabinovich, Elliot
12
Tan, Yong
12
Winter-Ebmer, Rudolf
12
Ba, Sulin
11
Baier, Daniel
11
Bauer, Hans H.
11
Breugelmans, Els
11
Chung, Namho
11
Dwivedi, Yogesh Kumar
11
Ghose, Anindya
11
Jin, Ginger Zhe
11
Kim, Minjeong
11
Kollmann, Tobias
11
Liu, Yong
11
Forsythe, Sandra
10
Khare, Arpita
10
Lambrecht, Anja
10
Laroche, Michel
10
McManus, Brian
10
Pavlou, Paul A.
10
Viswanathan, Siva
10
Akram, Umair
9
Bhatnagar, Amit
9
Campo, Katia
9
Cebollada, Javier
9
Choi, Jeonghye
9
Dertwinkel-Kalt, Markus
9
Elfenbein, Daniel W.
9
Köster, Mats
9
Prashar, Sanjeev
9
Richard, Marie-Odile
9
Schramm-Klein, Hanna
9
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National Bureau of Economic Research
18
OECD
16
Springer Fachmedien Wiesbaden
10
RWTH Aachen
7
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
IGI Global
3
Springer Gabler <Firma>
3
Europäische Kommission
2
Organisation for Economic Co-operation and Development
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Springer-Verlag GmbH
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bergische Universität Wuppertal
1
Berliner Wissenschafts-Verlag
1
Bramann - Verlag und Beratung
1
Bundesverband Digitale Wirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Center of Market Oriented Product and Production Management
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Consumer Research and Evaluation Branch
1
Consumer and marketing law
1
Deutscher Fachverlag
1
Deutscher Industrie- und Handelskammertag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Duncker & Humblot
1
Edward Elgar Publishing
1
Ekonomski Institut Zagreb
1
Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
1
Europäische Kommission / Generaldirektion Justiz und Verbraucher / Unit Consumer and Marketing Law
1
Europäische Kommission / Generaldirektion Wettbewerb
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Innovatives Marketing
1
Gottlieb Duttweiler Institute
1
Haufe-Lexware GmbH & Co. KG
1
Institute of Economic Affairs <London>
1
International Association for the Study of Insurance Economics
1
International Scientific-Practical Conference <2022, Online>
1
International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
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Published in...
All
Journal of retailing and consumer services
342
Journal of business research : JBR
177
International journal of electronic marketing and retailing : IJEMR
89
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
87
Journal of internet commerce
86
Electronic commerce research
81
Information systems research : ISR
67
International journal of internet marketing and advertising : IJIMA
55
International journal of retail & distribution management
55
Journal of electronic commerce research : JECR
52
Journal of retailing
52
Cogent business & management
51
Journal of management information systems : JMIS
51
The international review of retail, distribution and consumer research
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Management science : journal of the Institute for Operations Research and the Management Sciences
48
International journal of consumer studies
46
International journal of retail and distribution management
46
International journal of hospitality management
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
45
Asia Pacific journal of marketing and logistics
44
International journal of electronic commerce : IJEC
43
International journal of e-business research : an official publication of the Information Resources Management Association
42
International journal of business information systems : IJBIS
39
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
38
Psychology & marketing
37
Technological forecasting & social change : an international journal
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Journal of fashion marketing and management
31
Electronic commerce research and applications
29
Tourism management : research, policies, practice
28
Journal of international consumer marketing
27
Journal of the Academy of Marketing Science
27
Electronic markets : the international journal on networked business
23
International journal of contemporary hospitality management
23
Journal of hospitality marketing & management
23
Journal of marketing
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
European journal of operational research : EJOR
22
International journal of electronic business : IJEB
22
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Source
All
ECONIS (ZBW)
6,216
EconStor
13
OLC EcoSci
2
USB Cologne (EcoSocSci)
1
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81
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
82
Transforming visitors into members in online brand communities : evidence from China
Zhou, Zhimin
;
Wu, Jane Peihsun
;
Zhang, Qiyuan
;
Xu, Shen
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2438-2443
Persistent link: https://www.econbiz.de/10010211316
Saved in:
83
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
Saved in:
84
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
85
Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag
;
Yadav, Rajan
;
Suri, P. K.
- In:
Transforming organizations through flexible systems …
,
(pp. 205-219)
.
2020
Persistent link: https://www.econbiz.de/10012127718
Saved in:
86
Examining biased assimilation of brand-related online reviews
Mafael, Alexander
;
Gottschalk, Sabrina Alexandra
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011616004
Saved in:
87
The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.
;
Suchart Tripopsakul
- In:
European research studies
22
(
2019
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
Saved in:
88
"I'll buy what she's #wearing" : the roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce
Jin, Seunga Venus
;
Ryu, Ehri
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012269021
Saved in:
89
How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar
;
Khani, Amir H.
;
Schultz, Carsten D.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
Saved in:
90
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
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