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~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliographie"
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Online-Marketing
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Handbook of research on customer engagement
3
Internet advertising : theory and research
3
Leveraging computer-mediated marketing environments
3
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
3
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
2
Advanced digital marketing strategies in a data-driven era
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Advertising, promotion, and new media
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Building corporate identity, image and reputation in the digital era
2
Computer-mediated marketing strategies : social media and online brand communities
2
Consumer psychology in a social media world
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Digital influence on consumer habits : marketing challenges and opportunities
2
Digitale Transformation des Marketing
2
E-marketing ; Vol. 2
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Global business value innovations : building innovation capabilities for business strategies
2
Handbook of research on integrating social media into strategic marketing
2
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2
Marketing in a digital world
2
Marketing in the cyber era : strategies and emerging trends
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
New Developments in Online Marketing
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Online reputation management in destination and hospitality : what we know, what we need to know
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Strategic system assurance and business analytics
2
Strategic uses of social media for improved customer retention
2
Strategies and tools for managing connected consumers
2
Sustainable Luxury : An International Perspective
2
The SAGE handbook of digital marketing
2
The SAGE handbook of social media marketing
2
Transcultural marketing for incremental and radical innovation
2
AI impacts in digital consumer behavior
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ECONIS (ZBW)
207
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1
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
2
The role of social media on young online consumer behavior
Miháldinecz, Fanni
;
Rua, Orlando Manuel Martins …
- In:
Handbook of research on digital transformation …
,
(pp. 144-168)
.
2022
Persistent link: https://www.econbiz.de/10014438091
Saved in:
3
The strategic use of social media in the
fashion
industry
Kontu, Hanna
;
Vecchi, Alessandra
- In:
Transcultural marketing for incremental and radical …
,
(pp. 209-233)
.
2014
Persistent link: https://www.econbiz.de/10010211699
Saved in:
4
How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of
brand
value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
Saved in:
5
Digital marketing in luxury
fashion
: from crisis to strength
Mekonnen, Aster
;
Larner, Liz
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 199-219)
.
2021
Persistent link: https://www.econbiz.de/10012607399
Saved in:
6
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
7
Digitization of luxury
fashion
by building an omnichannel dream
Karadag, Gizem Merve
;
Erdogmus, Irem Eren
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 233-256)
.
2021
Persistent link: https://www.econbiz.de/10012492598
Saved in:
8
Chinese consumer attitudes towards second-hand luxury
fashion
and how social media eWoM affects decision-making
Boardman, Rosy
;
Zhou, Yuping
;
Guo, Yunshi
- In:
Sustainable Luxury : An International Perspective
,
(pp. 241-269)
.
2022
Persistent link: https://www.econbiz.de/10013362673
Saved in:
9
The rise of virtual representation of
fashion
in marketing practices : how it can encourage sustainable luxury
fashion
consumption
Zhou, Shuang
;
Baek, Eunsoo
;
Jang, Juyeun
- In:
Sustainable Luxury : An International Perspective
,
(pp. 217-292)
.
2022
Persistent link: https://www.econbiz.de/10013362686
Saved in:
10
Influencer marketing and consumer behaviour : insights into the effectiveness of
fashion
influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
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