Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliographie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Konsumentenverhalten
4,907
Consumer behaviour
4,904
Markenartikel
850
Brand
847
Deutschland
683
Germany
682
Brand management
672
Markenführung
672
Theorie
590
Theory
590
Youth
447
Beziehungsmarketing
441
Relationship marketing
441
Jugendliche
395
Mode
349
Fashion
347
United States
341
USA
338
Brand image
333
Markenimage
333
Social Web
303
Social web
303
Online-Handel
283
Online retailing
282
Marktforschung
237
Market research
236
Marketingmanagement
227
Marketing management
226
Einzelhandel
224
Retail trade
224
Internet marketing
207
Marketing
203
E-commerce
196
Electronic Commerce
196
Luxury goods
191
Luxusgüter
191
Advertising effects
150
Nachhaltige Entwicklung
150
Sustainable development
150
more ...
less ...
Online availability
All
Undetermined
100
Free
7
Type of publication
All
Article
207
Type of publication (narrower categories)
All
Aufsatz im Buch
Bibliographie
Article in journal
3,635
Aufsatz in Zeitschrift
3,635
Book section
207
Graue Literatur
100
Non-commercial literature
100
Working Paper
79
Arbeitspapier
77
Hochschulschrift
52
Collection of articles of several authors
41
Sammelwerk
41
Aufsatzsammlung
39
Conference paper
39
Konferenzbeitrag
39
Konferenzschrift
30
Thesis
22
Case study
9
Fallstudie
9
Collection of articles written by one author
8
Sammlung
8
Conference proceedings
7
Guidebook
5
Ratgeber
5
Amtsdruckschrift
4
Government document
4
Lehrbuch
4
Textbook
4
Handbook
3
Handbuch
3
Aufgabensammlung
1
Bibliografie
1
Festschrift
1
Glossar enthalten
1
Glossary included
1
Interview
1
Mikroform
1
Quelle
1
Research Report
1
more ...
less ...
Language
All
English
193
German
14
Author
All
Conduit, Jodie
2
Diehl, Sandra
2
Försch, Steffen
2
Gómez-Suárez, Mónica
2
Ho, Ree Chan
2
Kim, Su Jung
2
Malthouse, Edward C.
2
Mohd Suki, Norazah
2
Mühlbäck, Klaus
2
Pennington, Robert
2
Veloso, Mónica
2
Aakash, Aakash
1
Abel, Ralf Bernd
1
Abosag, Ibrahim
1
Abraham, Juneman
1
Abu-Daabes, Ajayeb Salama
1
Abu-Ghosh, Dina Hesham
1
Acikgoz, Fulya
1
Aeron, Varid
1
Afanasyeva, Tatiana
1
Agarwal, Vernika
1
Aggarwal, Anu Gupta
1
Ahlemeyer-Stubbe, Andrea
1
Ahmad, Amna
1
Ahuja, Vandana
1
Akdevelioglu, Duygu
1
Al Yakin, Ahmad
1
Al-Dmour, Hani
1
Al-Dmour, Rand H.
1
Al-Zyoud, Ahmad
1
Alalwan, Ali Abdallah
1
Alam, Mohammad Tareq
1
Alegret Cotas, Alejandro
1
Alemdar, Mine Yeniçeri
1
Alryalat, Mohammad Abdallah Ali
1
Altendorf, Michael
1
Amorim, Marlene
1
Anagnōstopulu, Despoina
1
Androniceanu, Ane-Mari
1
Androniceanu, Armenia
1
more ...
less ...
Published in...
All
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Handbook of research on customer engagement
3
Internet advertising : theory and research
3
Leveraging computer-mediated marketing environments
3
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
3
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
2
Advanced digital marketing strategies in a data-driven era
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Advertising, promotion, and new media
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Building corporate identity, image and reputation in the digital era
2
Computer-mediated marketing strategies : social media and online brand communities
2
Consumer psychology in a social media world
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Digital influence on consumer habits : marketing challenges and opportunities
2
Digitale Transformation des Marketing
2
E-marketing ; Vol. 2
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Global business value innovations : building innovation capabilities for business strategies
2
Handbook of research on integrating social media into strategic marketing
2
Improving decision making in real-time bidding
2
Integrating new technologies in international business : opportunities and challenges
2
Marketing in a digital world
2
Marketing in the cyber era : strategies and emerging trends
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
New Developments in Online Marketing
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Online reputation management in destination and hospitality : what we know, what we need to know
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Strategic system assurance and business analytics
2
Strategic uses of social media for improved customer retention
2
Strategies and tools for managing connected consumers
2
Sustainable Luxury : An International Perspective
2
The SAGE handbook of digital marketing
2
The SAGE handbook of social media marketing
2
Transcultural marketing for incremental and radical innovation
2
AI impacts in digital consumer behavior
1
more ...
less ...
Source
All
ECONIS (ZBW)
207
Showing
1
-
10
of
207
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
2
The role of social media on young online consumer behavior
Miháldinecz, Fanni
;
Rua, Orlando Manuel Martins …
- In:
Handbook of research on digital transformation …
,
(pp. 144-168)
.
2022
Persistent link: https://www.econbiz.de/10014438091
Saved in:
3
The strategic use of social media in the
fashion
industry
Kontu, Hanna
;
Vecchi, Alessandra
- In:
Transcultural marketing for incremental and radical …
,
(pp. 209-233)
.
2014
Persistent link: https://www.econbiz.de/10010211699
Saved in:
4
How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of
brand
value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
Saved in:
5
Digital marketing in luxury
fashion
: from crisis to strength
Mekonnen, Aster
;
Larner, Liz
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 199-219)
.
2021
Persistent link: https://www.econbiz.de/10012607399
Saved in:
6
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
7
Digitization of luxury
fashion
by building an omnichannel dream
Karadag, Gizem Merve
;
Erdogmus, Irem Eren
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 233-256)
.
2021
Persistent link: https://www.econbiz.de/10012492598
Saved in:
8
Chinese consumer attitudes towards second-hand luxury
fashion
and how social media eWoM affects decision-making
Boardman, Rosy
;
Zhou, Yuping
;
Guo, Yunshi
- In:
Sustainable Luxury : An International Perspective
,
(pp. 241-269)
.
2022
Persistent link: https://www.econbiz.de/10013362673
Saved in:
9
The rise of virtual representation of
fashion
in marketing practices : how it can encourage sustainable luxury
fashion
consumption
Zhou, Shuang
;
Baek, Eunsoo
;
Jang, Juyeun
- In:
Sustainable Luxury : An International Perspective
,
(pp. 217-292)
.
2022
Persistent link: https://www.econbiz.de/10013362686
Saved in:
10
Influencer marketing and consumer behaviour : insights into the effectiveness of
fashion
influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
