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Subject
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Online-Marketing
Electronic Commerce
23,531
E-commerce
20,854
Internet
19,762
Innovationsdiffusion
12,715
Innovation diffusion
12,458
Konsumentenverhalten
7,405
Consumer behaviour
7,391
Online-Handel
6,070
Online retailing
6,053
Theorie
5,969
Theory
5,867
Viral marketing
4,780
Virales Marketing
4,770
Social Web
4,623
Social web
4,620
Internet marketing
3,987
Deutschland
3,962
Welt
3,767
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3,705
Germany
3,588
Innovation
3,498
Informationstechnik
3,282
Technischer Fortschritt
3,228
USA
3,166
Technological change
3,126
Information technology
3,093
United States
3,043
Beziehungsmarketing
2,510
Relationship marketing
2,508
Digitalisierung
2,288
Digitization
2,094
Digitale Plattform
1,683
Digital platform
1,681
EU-Staaten
1,611
EU countries
1,581
SME
1,516
KMU
1,513
Innovation adoption
1,505
Innovationsakzeptanz
1,489
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1,870
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710
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36
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35
Case study
24
Fallstudie
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Law, Chun Hung Roberts
17
Lammenett, Erwin
16
Kollmann, Tobias
14
Dwivedi, Yogesh Kumar
12
Fritz, Wolfgang
11
Tan, Yong
11
Bigné Alcañiz, J. Enrique
9
Chaffey, Dave
9
Fan, Weiguo
9
Qiu, Liangfei
9
Russo, Antonio
9
Wirtz, Bernd W.
9
Akram, Umair
8
Duan, Wenjing
8
Goldfarb, Avi
8
Loureiro, Sandra Maria Correia
8
Martínez-López, Francisco J.
8
Olbrich, Rainer
8
Rita, Paulo
8
Ahuja, Vandana
7
D'Annunzio, Anna
7
Ghose, Anindya
7
Lambrecht, Anja
7
Liu, Yong
7
Loginova, Oksana
7
Mariani, Marcello M.
7
Scott, David Meerman
7
Xiang, Zheng
7
Xie, Karen L.
7
Bonatti, Alessandro
6
Decarolis, Francesco
6
Filieri, Raffaele
6
Holsing, Christian
6
Kim, Jong Min
6
Law, Rob
6
Li, Hengyun
6
Liang, Sai
6
Munzel, Andreas
6
Okumus, Fevzi
6
Pavlou, Paul A.
6
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Springer Fachmedien Wiesbaden
20
IGI Global
12
Deutscher Dialogmarketing Verband
9
National Bureau of Economic Research
5
OECD
4
Organisation for Economic Co-operation and Development
4
Bundesverband Digitale Wirtschaft
2
Information Resources Management Association
2
NetLibrary, Inc
2
Rheinwerk Verlag
2
Springer Gabler <Firma>
2
Springer-Verlag GmbH
2
Universität Mannheim
2
Wiley-VCH
2
World Tourism Organization
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Books on Demand GmbH <Norderstedt>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bramann - Verlag und Beratung
1
BusinessVillage GmbH
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Deutscher Betriebswirte-Verlag GmbH
1
Deutscher Fachverlag
1
Deutscher Internet-Kongress <4, 1999, Karlsruhe>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Duncker & Humblot
1
Edward Elgar Publishing
1
European Travel Commission
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Galileo Press
1
Haufe-Lexware GmbH & Co. KG
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
ICEC <15, 2013, Turku>
1
ISPIM Innovation Conference <33., 2022, Kopenhagen>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Digital Economy <2., 2017, Sidi Bou Said>
1
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Published in...
All
Journal of business research : JBR
107
Journal of retailing and consumer services
77
International journal of internet marketing and advertising : IJIMA
73
International journal of hospitality management
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
International journal of electronic marketing and retailing : IJEMR
43
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
42
Information systems research : ISR
42
Journal of management information systems : JMIS
42
SpringerLink / Bücher
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Journal of internet commerce
37
Electronic commerce research
36
Journal of marketing communications
34
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
Tourism management : research, policies, practice
29
International journal of contemporary hospitality management
26
Journal of electronic commerce research : JECR
25
Journal of hospitality marketing & management
25
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
23
Journal of marketing
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of travel and tourism marketing
22
International journal of technology marketing : IJTMkt
21
International journal of advertising : the review of marketing communications
20
International journal of business information systems : IJBIS
20
International journal of e-business research : an official publication of the Information Resources Management Association
20
Journal of advertising research
19
Journal of organizational computing and electronic commerce
17
Technological forecasting & social change : an international journal
17
The journal of product & brand management
17
Business horizons
16
Cogent business & management
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of promotion management : innovations in planning and applied research
16
Journal of the Academy of Marketing Science
16
Psychology & marketing
16
International journal of advertising : the quarterly review of marketing communications
15
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Source
All
ECONIS (ZBW)
3,996
USB Cologne (EcoSocSci)
8
EconStor
3
RePEc
1
Showing
1
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1
Innovating and diffusing
Internet
commerce through user engagement : an empirical study of massively multiplayer online games
Hung, Chia-Liang
- In:
Innovation: organization & management : IOM
21
(
2019
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10012258012
Saved in:
2
Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar
;
Butaney, Gul
;
Sekhon, Harjit
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
Saved in:
3
Extrinsic versus intrinsic rewards for contributing reviews in an online platform
Khern-am-nuai, Warut
;
Kannan, Karthik
;
Ghasemkhani, Hossein
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 871-892
Persistent link: https://www.econbiz.de/10011975881
Saved in:
4
When seeing helps believing : the interactive effects of previews and reviews on e-book purchases
Choi, Angela Aerry
;
Cho, Daegon
;
Yim, Dobin
;
Moon, Jae Yun
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1164-1183
Persistent link: https://www.econbiz.de/10012153318
Saved in:
5
Online product reviews : implications for retailers and competing manufacturers
Kwark, Young
;
Chen, Jianqing
;
Raghunathan, Srinivasan
- In:
Information systems research : ISR
25
(
2014
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10010355238
Saved in:
6
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
7
Effect of eWOM valence on online retail sales
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Global business review
18
(
2017
)
1
,
pp. 198-209
Persistent link: https://www.econbiz.de/10011665456
Saved in:
8
Crowd sourcing and e-commerce : Chinese online reviews
Sukaini, Ali Khalaf Mohammed Al
;
Zhang, Jing
- In:
Inventi impact: international trade
(
2017
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10011689036
Saved in:
9
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
10
Cross-cultural differences in uses of online experts
Obal, Michael
;
Kunz, Werner
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
Saved in:
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