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Gathering perceptions of Soweto small business owners on advertising in black townships in South Africa
Scheers, Louise van; Radipere, Simon - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 445-458
Persistent link: https://www.econbiz.de/10003771478
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Kinder und Jugendliche als Zielgruppe des Erlebnismarketings : Werbung in Kinder- und Jugendzeitschriften sowie in korrespondierenden Internetangeboten
Römer, Bettina von; Steffensen, Bernd - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003555403
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The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
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Magazine advertising : factors influencing the effectiveness of celebrity advertising
Martín-Santana, Josefa D.; Beerli-Palacio, Asunción - In: Journal of promotion management : JPM 19 (2013) 2, pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
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Is online newspaper advertising cannibalizing print advertising?
Sridhar, Shrihari; Sriram, S. - In: Quantitative marketing and economics : QME 13 (2015) 4, pp. 283-318
Persistent link: https://www.econbiz.de/10011445828
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Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan; Kim, Youn-Kyung - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
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Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish; Kaiser, Ulrich - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
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A friendly turn : advertising bias in the news media ; conference paper
Focke, Florens; Niessen-Ruenzi, Alexandra; Ruenzi, Stefan - 2014
This paper investigates whether newspapers report more favorably about advertising corporate clients than about other firms. Our identification strategy based on high-dimensional fixed effects and high frequency advertising data shows that advertising leads to more positive press coverage. This...
Persistent link: https://www.econbiz.de/10010487261
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Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer; Schultz, Carsten D. - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
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Cross promotion of web references in print ads : are advertisers attempting to engage consumers?
Lepkowska-White, Elzbieta; Parsons, Amy; Ceylan, Aylin - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 309-326
Persistent link: https://www.econbiz.de/10010433942