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Online-Marketing
Marketingmanagement
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645
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5
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Ko, Eunju
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4
Ceyp, Michael
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Dwivedi, Yogesh Kumar
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Fritz, Wolfgang
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Kotler, Philip
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Lepkowska-White, Elzbieta
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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1
Berliner Wissenschafts-Verlag
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BusinessVillage GmbH
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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European Advertising Academy
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Global Marketing Conference <2023, Seoul>
1
Goethe-Universität Frankfurt am Main
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1
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1
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1
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1
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1
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1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
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Journal of business research : JBR
25
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Journal of strategic marketing
13
Springer eBook Collection
11
The journal of business & industrial marketing
11
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
Journal of internet commerce
9
European research studies
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing management : MM
8
Marketing intelligence & planning
8
International journal of advertising : the review of marketing communications
7
Premier reference source
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of advertising research
6
Journal of marketing
6
Journal of promotion management : JPM
6
Journal of retailing and consumer services
6
Business horizons
5
Developing digital marketing : relationship perspectives
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing education : JME
5
Journal of promotion management : innovations in planning and applied research
5
Marketing i menedžment innovacij : m&mi
5
Young consumers : insight and ideas for responsible marketers
5
Central European business review : CEBR
4
Digitale Kommunikation
4
E-marketing ; Vol. 1
4
Effective digital marketing for improving society behavior toward DEI and SDGs
4
Erfurter Hefte zum angewandten Marketing
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European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
1,170
EconStor
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2
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1
Using Web 2.0 for health promotion and social marketing efforts : lessons learned from Web 2.0 experts
Dooley, Jennifer Allyson
;
Jones, Sandra C.
;
Iverson, Don
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 178-196
Persistent link: https://www.econbiz.de/10010398944
Saved in:
2
The multi-actor perspective of engagement on social media
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
International journal of market research
64
(
2022
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
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3
Embeddedness, prosociality, and social influence : evidence from online crowdfunding
Hong, Yili
;
Hu, Yuheng
;
Burtch, Gordon
- In:
Management information systems : mis quarterly
42
(
2018
)
4
,
pp. 1211-1224
Persistent link: https://www.econbiz.de/10011951767
Saved in:
4
How to maximize advertising performance in online social networks
Liu, Yezheng
;
Li, Lingfei
- In:
Journal of the Operational Research Society
70
(
2019
)
8
,
pp. 1224-1233
Persistent link: https://www.econbiz.de/10012213689
Saved in:
5
Understanding non-profit and for-profit social marketing on social media : the case of anti-texting while driving
Lou, Chen
;
Alhabash, Saleem
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 484-510
Persistent link: https://www.econbiz.de/10011979102
Saved in:
6
Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
Gillin, Paul
;
Schwartzman, Eric
-
2011
Persistent link: https://www.econbiz.de/10008860314
Saved in:
7
Built in social : essential social marketing practices for every small business
Korhan, Jeff
-
2013
Persistent link: https://www.econbiz.de/10009751908
Saved in:
8
Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
Lewis, Mike
-
2013
Persistent link: https://www.econbiz.de/10009690020
Saved in:
9
Content to commerce : engaging consumers across paid, owned, and earned channels
Savar, Avi
-
2013
Persistent link: https://www.econbiz.de/10009756379
Saved in:
10
Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.
;
Choi, Yunmi
;
Ju, Ilyoung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
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