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~subject:"Online-Marketing"
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ПОДХОД К СИСТЕМАТИЗАЦИИ ФАКТОР...
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Online-Marketing
Konsumentenverhalten
78,433
Consumer behaviour
78,416
Electronic Commerce
22,926
E-commerce
20,839
Marketingmanagement
16,767
Marketing management
16,086
Theorie
12,326
Theory
12,316
Relationship marketing
10,849
Beziehungsmarketing
10,848
Online-Handel
8,401
Online retailing
8,392
Brand management
8,215
Markenführung
8,215
Markenimage
6,772
Deutschland
6,760
Brand image
6,756
Germany
6,556
USA
6,537
United States
6,411
Social web
6,294
Social Web
6,293
Internet marketing
6,239
Internet
5,983
Customer satisfaction
5,765
Kundenzufriedenheit
5,762
Marketing
4,979
Einzelhandel
4,920
Retail trade
4,825
Dienstleistungsqualität
4,651
Service quality
4,650
Brand
4,458
Markenartikel
4,419
Werbewirkung
3,827
Advertising effects
3,813
Experiment
3,434
Werbung
3,399
Advertising
3,356
Preismanagement
3,346
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Undetermined
3,202
Free
1,064
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Article
4,820
Book / Working Paper
1,493
Journal
11
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4,397
Aufsatz in Zeitschrift
4,397
Aufsatz im Buch
417
Book section
417
Graue Literatur
186
Non-commercial literature
186
Arbeitspapier
131
Working Paper
131
Aufsatzsammlung
106
Collection of articles of several authors
106
Sammelwerk
106
Hochschulschrift
83
Ratgeber
81
Guidebook
79
Conference paper
59
Konferenzbeitrag
59
Lehrbuch
58
Textbook
44
Konferenzschrift
40
Case study
36
Fallstudie
36
Thesis
34
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18
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18
Amtsdruckschrift
14
Government document
14
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13
Handbuch
13
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10
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9
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9
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7
Sammlung
7
Bibliografie
5
Reprint
4
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3
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3
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English
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German
361
Polish
4
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2
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1
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Dwivedi, Yogesh Kumar
18
Ghose, Anindya
16
Lammenett, Erwin
16
Kollmann, Tobias
15
Fritz, Wolfgang
14
Filieri, Raffaele
13
Ko, Eunju
13
Law, Chun Hung Roberts
13
Chaffey, Dave
12
Karjaluoto, Heikki
11
Ozuem, Wilson
11
Pauwels, Koen
11
Rita, Paulo
11
Urban, Glen L.
11
Wirtz, Bernd W.
11
Hollebeek, Linda D.
10
Loureiro, Sandra Maria Correia
10
Olbrich, Rainer
10
Pelsmacker, Patrick de
10
Schultz, Carsten D.
10
Smith, Katherine Taken
10
Akram, Umair
9
Bonatti, Alessandro
9
Grewal, Dhruv
9
Jerath, Kinshuk
9
Kumar, Vikas
9
Okumus, Fevzi
9
Pavlou, Paul A.
9
Quach, Sara
9
Ratten, Vanessa
9
Reijmersdal, Eva A. van
9
Stephen, Andrew T.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Ahuja, Vandana
8
Dennis, Charles
8
Hauser, John R.
8
Hudders, Liselot
8
Kannan, P. K.
8
Lambrecht, Anja
8
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Institution
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Springer Fachmedien Wiesbaden
24
IGI Global
12
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Information Resources Management Association
8
National Bureau of Economic Research
6
Springer Gabler <Firma>
4
Wiley-VCH
4
Campus Verlag
3
Haufe-Lexware GmbH & Co. KG
3
OECD
3
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Books on Demand GmbH <Norderstedt>
2
Bundesverband Digitale Wirtschaft
2
Edward Elgar Publishing
2
Goethe-Universität Frankfurt am Main
2
MITP Verlags-GmbH & Co. KG
2
NetLibrary, Inc
2
Organisation for Economic Co-operation and Development
2
RWTH Aachen
2
Rheinwerk Verlag
2
Springer-Verlag GmbH
2
Technische Universität Braunschweig
2
UVK Verlagsgesellschaft mbH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Association of National Advertisers
1
Berliner Wissenschafts-Verlag
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bramann - Verlag und Beratung
1
BusinessVillage GmbH
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Deutscher Betriebswirte-Verlag GmbH
1
Deutscher Fachverlag
1
Deutscher Internet-Kongress <4, 1999, Karlsruhe>
1
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Published in...
All
Journal of business research : JBR
218
Journal of retailing and consumer services
155
International journal of internet marketing and advertising : IJIMA
142
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
88
Journal of marketing communications
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
78
International journal of advertising : the review of marketing communications
75
International journal of electronic marketing and retailing : IJEMR
64
Journal of internet commerce
63
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
59
Journal of promotion management : innovations in planning and applied research
57
International journal of hospitality management
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
The journal of product & brand management
47
Cogent business & management
44
Electronic commerce research
42
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Information systems research : ISR
40
SpringerLink / Bücher
40
Journal of management information systems : JMIS
37
Journal of advertising research
35
Journal of strategic marketing
35
Technological forecasting & social change : an international journal
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
International journal of technology marketing : IJTMkt
33
Journal of electronic commerce research : JECR
33
Journal of promotion management : JPM
33
Marketing intelligence & planning
33
Industrial marketing management : the international journal for industrial and high-tech firms
32
Journal of marketing
31
Tourism management : research, policies, practice
31
International journal of contemporary hospitality management
30
Journal of marketing management : MM
30
International journal of advertising : the quarterly review of marketing communications
29
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
29
Journal of the Academy of Marketing Science
29
Springer eBook Collection
29
The journal of brand management : an international journal
29
Asia Pacific journal of marketing and logistics
28
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Source
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ECONIS (ZBW)
6,321
USB Cologne (EcoSocSci)
3
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
3
Chinese gamblers' perceptions of e-marketing mix elements for online casinos
Sam, Kin Meng
;
Chatwin, Chris
- In:
The journal of gambling business and economics
9
(
2015
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10011346852
Saved in:
4
Aligning marketing and sales in multi-channel marketing : compensation design for online lead generation and offline sales conversion
Banerjee, Somnath
;
Bhardwaj, Pradeep
- In:
Journal of business research : JBR
105
(
2019
),
pp. 293-305
Persistent link: https://www.econbiz.de/10012128510
Saved in:
5
Linking online niche sales to offline brand conditions
Son, Jungmin
;
Kim, Jikyung Jeanne
;
Choi, Jeonghye
;
Kim, …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
Saved in:
6
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
7
Special issue: innovative e-marketing products and management : customer behaviour and service
Tsekouropoulos, Georgios
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011687984
Saved in:
8
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
9
Understanding how Millennial shoppers decide what to buy : digitally connected unseen journeys
Hall, Angela
;
Towers, Neil
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 498-517
Persistent link: https://www.econbiz.de/10011706972
Saved in:
10
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
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